When you compare to the last decade, there has been significant shift in consumer behaviour. Digital marketing is at par with traditional marketing and sometimes even preferred over the later. The technological developments have impacted human lives greatly and the collaboration of these advancements has also affected the marketing and promotional scopes. Because of a more diversified media approach, digital content is paving its way into the competition faster than ever.
What is content marketing?
Content marketing is a method for attracting the attention of a target audience by developing and distributing entertaining, relevant, and consistent content. Not only does content marketing attempt to provide helpful information, but it also aim to cultivate strong long-term relationships with the audience. As a result, the experts of website content writing services in India understands why content must be uploaded on a regular basis.
When people start connecting to your posts and promoting them with their networks, they become brand ambassadors for your company since they already know and trust you and believe in what you do enough to tell others about it. In other words, content marketing prioritises people and keeps customers coming back.
By building more credibility around your business, great content will also help you improve your SEO rankings. This tells Google that you’re an expert in your subject who knows how to use outstanding content to attract like-minded people.
Importance of content marketing
When you have to create trust, take care of long term customer relationships, enhance conversions, and generate leads, content marketing can be one of the best ways to get it done. High-quality, informative, engaging and consistent content drives customers back to the same brand over and over again.
One of the many aspects that determines the continued success of your company is consistency in brand message. The established brands understand how to work on keeping up their image consistently across all customer touchpoints. This can be applied in content marketing as well where a distinct voice, style, and pitch can be catered all across the social media and online platforms. Consistency cannot be denied as it helps to build credibility, trust and improve reputation.
How content marketing helps to grow business?
Improve brand reputation
Outstanding content will help you have a strong reputation and given today’s dynamic digital marketplace, this is essential when you have to keep up with the competition in garnering more leads and customers. Building trust is a positive brand image and makes your business come across as a more valuable venture. The greater the value you can provide with your content, the better you can reach out to your target audience. Furthermore, researched and engaging content can make you look like a market leader.
Here are a few statistics that demonstrate the value of content marketing in terms of increasing website conversions:
- Conversion rates for content marketing are around 6 times greater than for other digital marketing approaches.
- 61 % of online shoppers in the US made a purchase after reading blog recommendations.
- According to 74 % of organisations polled, content marketing has enhanced the quantity and quality of their marketing leads.
- According to 72 % of organisations polled, video content may assist give a fantastic ROI and considerably enhance conversions.
- Because of their content marketing efforts, inbound marketers have been able to double the typical site conversion rate (from 6 to 12 %).
More informed your prospects are, the more conversions are possible while also establishing trust and relationships. Informed purchase decision brings out better recommendation. Make sure to include a clear call-to-action.
Improve your SEO efforts
When we consider how content marketing aids in the development and improvement of search engine optimization, the value of content marketing becomes evident (SEO). When it comes to increasing your company’s online visibility, SEO is crucial. If you want to boost your SEO, though, you must develop optimised content. Not to add, the more information you offer on your website, the more reasons visitors have to stay. Thus, customers would stay more on-site and help improving ranks through your search engine optimization. Time spent on site is one indicator that your site has excellent material, according to Google.
Cost-effective way to bring in new leads
Small businesses needs to be dependent on constant traffic to establish their brand. Also, it is the most prolific way to bring in more leads into their business. Content marketing is not only effective at generating leads, but it is also cost-effective. According to DemandMetric, content marketing costs 62 % less than traditional marketing strategies but generates three times the number of leads. Content marketing is an essential approach for small firms looking to maximise their budget due to its low cost. That said, remember, the process can be very long just like working with SEO.
Showcase your subject matter expertise
Customers want to know that they’re dealing with industry specialists that know everything there is to know about the business. Another reason for the importance of content marketing may be found here. Your brand can demonstrate its competence in the sector through content marketing. Customers will always get back to the brand that offers them with the complete information.
Build relationships with customers
For the new customers, it is important to get the necessary information from your website. But for the repeat customers? They are already aware of the first set of information you had given them so when they come back, what extra can they find? This is what you can establish with content marketing. The experts of Website Content Writing Agency understands the need of the regular updation of the content on the website (sometimes as web content or as blogs and article) and caters to the repeating customers of their queries. When you offer them a complete and updated set of information, it becomes easier for them to make smarter purchasing decisions and thus repeat sales.
Your customers want great content
Great content is what your leads and customers want to read. In reality, reading content accounts for 20% of the time spent online by internet users. And, if you think people aren’t interested in reading material from brands, think again. Approximately 68% of individuals enjoy reading about the brands they are interested in. Furthermore, 80% of internet users prefer to learn about businesses through the specific content they supply.
So, instead of giving the people what they want, why not give them what they are looking for? Fun or instructive – whatever your brand represents, let it say through the content. Effective content should have the three most important parts (or at least any one of them) –
Set yourself apart from competitors
In today’s crowded digital economy, it’s critical that your small business stands out from the rest of the competition. This is why content marketing is undeniable in digital marketing which is an efficient technique for small businesses to differentiate themselves and makes them unique. The themes and value of the material you publish can determine whether or not a customer chooses your brand over a competitor’s. If you are looking for a trusted name that can help you get the top of the line content marketing services. Get in touch with the experts of Carney Technologies Services.