Ans: SEO or Search Engine Optimization is a set of strategies, techniques and tactics processed and followed to increase the visibility of website. SEO, if done the right way, helps to increase the SERP (Search Engine Results Page) in top Search engine. A well marketed SEO also gets more visitors to get converted into customers.
Ans: SEO is crucial for business of every size, mainly to get the organic traffic. Sources say that 93% people are using search engine for searches. 75% of those making searches don’t bother to scroll to the 2nd page! And 80% people click on organic results.
The sole purpose of SEO is to increase website visibility of any business and to rank better in the search engine organically in the first page.
Search engine is not a paid campaign; it doesn’t have any start and end date. SEO is a strategy which needs time. SEO depends on several aspects that a search engine considers when placing ranks to the websites. Any good SEO agency would work on the definite strategies meant for individual projects to provide results at the earliest possible.
It might take days, weeks or even months to notice improvements. Aspects like the current state of your website, responsiveness, content, crawl rate, keyword competitiveness, competitors’ position and many other relevant facets affect the overall results and time deadline.
There are several techniques and strategies to practice an effective SEO. Link building, keyword research, site audits, on-page SEO, and updating pages for relevancy are few of the major ones.
On-page SEO is the practice of optimizing elements on your website for search engines. Elements like web contents, images on your websites, blogs and HTML are included in the same. Many other disciplines like website speed, blogging, contents, user experience and relevant others affect the on-page SEO.
Biggest example of off-page SEO is backlink, though factors like social media, external blogs and many other factors that might come into play to effectively make off-page SEO work.
In short, the future of SEO is Artificial Intelligence. A strong involvement from voice search, especially related to content and keyword research would take the futuristic SEO a long way that has already been pushed by technologies like Google Home and Amazon Echo.
Keyword research helps you determine the keywords which would optimize the pages of a website. It is a way to determine what people are actually looking for, or what queries are getting hit into search engines so that pages can be published accordingly to show up those as results for the queries made.
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