3 Game Changing SEO Strategies for 2018

Search Engine Optimization is an ever-changing process. It develops day by day, and sets new rules for the users.  The main reason to be trendy and contemporary is it has a direct connection with Google (and other SERPs). Everyone who becomes beneficial by using different Search Engine Optimization trends never satisfies with the limited edition of SEO; they want rampant growth of SEO strategies as they seek higher rank on SERPs. Sometimes, some of the SEO trends become so wanton that it becomes hard to identify the facts from the myths.


Yes!! Many SEO myths come in disguise of useful trends. As a result, the marketers either get confused or become the victim of the mythical trends that ultimately fail to get a good rank. However, SEO has always been a trendsetter for the marketers. So, this is the starting of the New Year, and this is the high time to know about all the latest SEO facts (apart from the myths) that will surely get you a good rank in 2018.

  1. Keyword stuffing does effect on your ranks

Keywords can turn into a Frankenstein if it is not tamed in proper manner. Of course, keyword is your strength when you are writing contents for SEO, but the days have come when the jam-packing contents has canopied the internet. Now, you need to know how it would be like when content becomes dense with keywords. For example, suppose the keyword is “pizza shop in New York City” and when you come to the content you find the particular keyword in every second or third line. You may imagine how horrifying the situation is. On the other hand, the quality of the content decreases with the keyword stuffing. These lackluster contents may bring a low traffic on your site as it loses its readability. Well, these types of contents are not new, but according to the latest SEO trends Google become close fisted with this type of contents. In some cases, contents with high keyword density are penalized and seized to post.

  1. Rank based on mobile-first indexing

It has been detected that people are more active on searching through mobile or Smartphones than on the desktops. According to reports almost 77% of millennials (from age 18 to 25) use their personal gizmos (mobile phones or Smartphones) to search online, whereas people between the age 40 to 50 still comfortable with desktop search. And now, Google index the mobile searched and crack those keywords.  Also, Google has taken a bold step that says if a website gets low rank on mobile searches; the same rank will be count for desktop search.

  1. Increasing importance of social media

Social media networking sites are the huge platforms to grab the traffic. According to the latest Google survey, almost 49% traffic has come from the social media networking sites, and now Google points out some of the vital points to get more effective visitors from there. The expert SEO analysts clarify that first you have to read the psychology and the mindset of the inhabitants of the virtual world. According to the experts, people do not intend to read out any blogs when they come online on Facebook or Twitter, but to get a rank you must reach them through any of the text articles. Therefore, the amalgamation of blog and vlog (blogs in video format) is a happening combination to bring their attention. Moreover, when you post text contents make sure that the language and the used words are apt to the millennials. The more you touch their hearts with words, the more your posts become share worthy on Facebook. Alternatively, customer engagement is the biggest part to enlarge your followers on the social media. Research says that more than 60% customers like to involve with the sellers and they like the social media pages of their favorite brands. Another good part of being connected with the customers through social media is they (customers) can express their feelings with the sellers or the service providers.

These three SEO strategies may not seem a big thing, but believe me, the thoughtful implementation of these techniques can be a game changer in your SEO rank this year. The common mistake that most people do is not flowing the contemporary norms and keeps working on the same process. In SEO, the more you adopt new things faster you get the results. So, do apply the strategies and get overwhelmed effect in this year.

Social media can help you to stay ahead of the rest

The popularity of social media is increasing at an alarming scale. To establish a respectable follower base on social media platforms, you need to focus on Search Engine Optimization, popularly known as SEO. Now, you must be wondering regarding the correlation between social media platforms and SEO. In the following lines, you will be able to comprehensively understand the techniques for increasing SEO, with the help of social media platforms.

Social media platform

Why should you use social media platform for SEO?

  • Backlinks:

When you post a link on any of the social media platforms, it will automatically get redirected to your website. If you can make proper use of backlinks, it can significantly help you to enhance page rankings.

  • Increased volume of traffic:

It is a general rule that, the more number of who are there in your social media, the more are the chances of your website visit. If people are fond of the contents that you post on social media, they will naturally get attracted to you websites. This will eventually result in increased traffic, which is the principle rule to enhance search engine rankings.

  • Boost in influence:

If you have more number of followers, like and shares on your social media, it will automatically boost brand loyalty and more people will visit your websites.

  • Social media platforms are a type of search engines as well:

Social media platforms depend heavily on their own search functions. Hence you should keep your focus to optimize your rankings on social media platforms also.

What are the primary social media platforms for improving SEO?

  • Google Plus :

The more active you are on Google Plus, the better will your rank get on the most popular search engine page in the world.

  • YouTube:

This is one of the amazing platforms which have got more videos than anyone. This is one of the most effective platforms to attract clients towards your brand. YouTube has more than 1 billion users across the globe and more than 4 billion are being watched every day. In US, it is one of the most popular platforms. Your active presence on YouTube can help to increase your brand awareness to a large extent. Make it a habit to upload quality videos on YouTube.

  • Facebook:

Facebook is one of the highly developed social networking sites currently available in the market. More than 1.70 billion people use Facebook around the globe. There are many customers who look at a company’s Facebook page ahead of its websites. It is a great platform for you to earn good quality business leads.

  • Twitter:

It is one of the most renowned social media websites. It has over 313 million active users and is constantly growing. Typically, the links which you post on Twitter, redirects back to your website. To acquire good amount of audience, you should and post on Twitter on regular basis, make use of proper hashtags, create interesting headlines for readers and discuss about hot topics.

  • Pinterest:

Pinterest is an outstanding visual platform, where you can get your products. Visitors find you by your Pins while searching on this website. This leads them to your website. Thus, increases the traffic in your website.

  • Instagram:

Over 65 million fashion brands have their accounts on Instagram. It is an excellent visual website. This website has more than 400 million active users. It is a great platform to promote your website.

  • LinkedIn:

This website is used by more than 390 million users around the globe. It is used by up to 53% of the companies to search clients. People who engage with this site have 50% more chance to make a purchase.

  • Flickr:

This is extensively used by people who love to share pictures. More than 1 million photos are shared on this platform every day. There are more than 112 million users. Hence it is a reliable platform to share your website links.

  • Quora :

It is one of the reputed, question-based website, which is used by over 80 million people across the globe. This platform can serve as an essential tool to boost your SEO rankings.

  • Tumblr:

It is considered as one of the most interesting networking sites. Users share a wide range of contents. It supports video posts, photo posts, chat posts, audio posts and quote posts.

Now you must be wondering, how social media can directly impact SEO. For better understanding, let us focus on the following vital points:

  • Social sharing is a great way to drive traffic to your website:

You can garner comments, like and shares by posting links to quality contents. It is a great way for social media users to easily migrate to your business website. Engaging with potential customers through social media, can keep your brand reach the top. You can boost organic search rankings by driving social traffic to your websites.

  • Social media profiles also rank in search engine platforms:

When you type the name of a company on social media websites, it’s very likely that the website will also pop up, along with the company’s official page.

  • External links can be captured easily with social media:

According to Moz, external links are the most vital parameters for achieving higher rankings on Google. But always focus on posting engaging contents, because, people have a liking for contents which they would like to share or read themselves.

  • Social media can enhance brand awareness:

By asking questions, commenting on news and starting discussions, you can persistently engage with social audiences with ease.

  • Local SEO is heavily dependent on social media:

In a survey conducted, it was discovered that 80% of the smartphone users, use mobile to reach businesses near them.

So what are you waiting for?

Go ahead and make the most out of the social media platforms, to increase your SEO. Your business growth is in your hands, if you can prudently apply the SEO strategies. Best of luck!