Video has been a crucial element of digital marketing for many years but a lot has changed down the line. With the expansion of markets and the growth of technology new trends in video marketing have emerged. For every business trying to gain a space and standing in the digital world, it may mean exploring the newest prospects. So, of you are not up-to-date with the latest video marketing strategies, you may end up skipping the chance to make your business grow.
Here are some of the best and latest video marketing techniques that are to form a part of most SEO services in Kolkata in 2025:
AI And Video Marketing
We need to move along the framework of AI when working on the latest trends. It has turned to be one of the most staple aspects of all forms of marketing today and video marketing is no exception. You can get the various tools to work when for AI-driven video marketing to benefit your business.
Creating Videos with Personal Interviews
Personal interviews are taking center-stage now. So, when it comes to video content marketing, try to make the most of the captivated moments of everyday lives of the top-tier and the mid-level employees of the company. The candid interviews held with CEOs reveals some fascinating aspects of the business and create the space needed to talk about future launches. That way, users watching those videos find them more relevant and go ga-ga over the transparency that creates deeper connections.
Emphasize On CTV and OTT Ads
OTT and CTV advertisements are catching the momentum especially sue to the high-quality videos. Research reveals that over 60% of users come to know about a product or service through OTT ads for the first time. That’s how you rev up the YouTube marketing strategies as such ads often appear on Amazon Prime, YouTube or Netflix. You just have to take the advertisement simple but something that touches the heart of the viewers. Find out how your competitors are making ads for these platforms and ensure that the personality of the brand reflects through the ad fully.
Short-Form Videos
Short-form videos are here to stay, so make sure they are a part of your video marketing strategies. What began with TikTok has now veneered into the audience’s attention with reels. The modern-day audience loves to grasp concise messages ad not longer are keen to watch longer videos.
Even of the video is about learning something they need it fast. However, you need to watch how popular creators craft short videos to match with competing businesses. Are you yet to catch on with the short-form video trends? Implement the strategies now by collaborating with experts and make your business shine.
Daily Life Videos
The videos showcasing the daily lives of employees resemble the storytelling structure and it is believed that this trend is here to reshape brands today. A majority of them are candidly taken, unscripted, and organic and talks about the work environment as well as the company culture. Brands looking forward to build trust and showcase a positive workplace may get success with this strategy.
Video Marketing on Social Media
Social media surely deserves a mention when we are discussing about the video making trends that are likely to prevail in 2025. Undoubtedly, posting videos on social media today is viewed as one of the major trends. So, go ahead and showcase your business on Facebook, LinkedIn, and Instagram as part of social media video marketing and make sure to make them adapt to the upgraded capabilities of these platforms. Gone are those days when Instagram was merely as image-based site; today, it is one of the primary platforms generating sheer engagement through reels. You need to look up to this strategy if you are yet to begin promoting your company on social media.
Video Content for SEO
Search engine optimization and video content may go side by side. You are already familiar that you have to create content that meets the queries of users but instead of just written content, you can focus on videos to answer the same questions. Although Google lacks the ability to read videos but providing content alongside may make the videos more relevant for users. Also, you can add videos to existing content for brand promotion.
Are you ready to give momentum to your business with attractive video marketing strategies? Things always look better when you collaborate with an expert. At Carney Technologies Services, we just make way for your business to shine by implementing appropriate technique to craft videos.
Conclusion
Video marketing has evolved into one of the most powerful tools for business growth. With the emergence of AI-driven tools, OTT ads, and short-form video platforms, the possibilities are endless. Whether it’s showcasing behind-the-scenes moments, running impactful CTV campaigns, or using video to boost SEO, brands that embrace these trends are more likely to stay ahead of the curve.
If you are ready to take your marketing game to the next level, it’s time to invest in a solid video marketing strategy tailored to your audience. At Carney Technologies Services, we help businesses in Kolkata and beyond harness the full potential of video marketing through innovative, data-driven, and creative solutions that deliver real results. Let’s create videos that not only engage but also convert.
FAQs on Video Marketing Strategies
Why Is Video Marketing Important For Business Growth?
Video marketing captures audience attention faster and conveys messages more effectively than text or static images. It helps build brand trust, boosts engagement, and improves conversions—making it essential for business growth in today’s digital landscape.
What Kind of Videos Work Best for Digital Marketing?
Short-form videos, personal interviews, daily life clips, explainer videos, and OTT/CTV ads currently dominate the digital marketing space. Each format helps brands connect with audiences in unique and meaningful ways.
How Does AI Help In Video Marketing?
AI enhances video marketing through automation, predictive analytics, personalization, and intelligent video editing. It can analyze viewer behavior, recommend optimal posting times, and even create tailored video content for target audiences.
Can Video Marketing Improve SEO Rankings?
Yes. Videos increase on-page engagement and dwell time, two key SEO factors. Embedding optimized videos with proper titles, descriptions, and transcripts also helps search engines understand your content, improving overall visibility.
What Platforms Are Best For Video Marketing In 2025?
YouTube, Instagram Reels, LinkedIn, and OTT/CTV platforms like Amazon Prime and Netflix are leading the way. Each offers a distinct audience, so choosing platforms depends on your business goals and target demographics.