Ranking on Google’s first page has almost turned a maxim by now for every business that is yet to cross the mark. The scenario is no different for dental practices that are striving to get noticed. Now the question is how soon does the transformation take place? Well, it’s not easy to get a predictable answer right away. The only thing you can hope or is to find ways that allows your users to discover your practice easily. That is why SEO for dentists is essential.

Are you searching for ways to know what it takes to be on the first SERP? Here is shedding light on the importance of SEO services for dentists:

1. Check the faults in technical SEO

Well, there always are flaws that dental practices skip when it comes to search engine ranking. If you are yet to become familiar, technical SEO increases about 40% of your chances to rank higher in the search engines. With this technique, some of the most vital features on the site become established with clarity. Moreover, the site loads much faster. 

Search engines aim to deliver the best results to users looking for dental practices in a geographical location. Now, when your website speed is poor, it will create a negative experience for users. With technical SEO service for a dentist, the website loads faster, become more discoverable for users, get rid of dead links, have a site map, and get the SSL certification, enhancing the security of the website. If the website of your dental practice is flawed in these aspects, look forward to consultation with experts for taking the right measures.

2. Optimise your Google business profile

One of the reasons local SEO for dentists matter is the tendency of users to search for local dental clinics. For instance, if you are residing in a town or city in the state of Oregon, you will not look for practices in other localities or cities. That is why you need to tighten the GMB profile of your dental practice. So, whenever a patient searches using the keyword “dental practices near me” or “dentists near me” your business profile is more likely to appear in local searches. Make sure your profile is updated with information like location, contact details, hours of operation, photographs of your practice, and reviews. Get more visibility, trust, insights, and engagement with an optimised GMB profile.

3. Don’t miss on-page SEO

To get more business leads and patients in our facility, the on-page SEO practices are going to play a key role. However, your strategies should be such that website users should be tempted to book an appointment in your clinic. Wondering how?  The first step is inserting the primary keyword in the H1 tag, title tag, Meta description, and in the first paragraph of your website content.

Apart from this, include relevant keywords in the content but do not overdo it. Try to have the most favourable blend of long and short-tail keywords. Furthermore, with semantic HTML, Google can extract the real purpose for including content on the web pages. To know what the best strategies are for ranking on the search engine pages, call an expert today and design strategies that matter.

4. Keyword Research

A dentist SEO service will never move ahead with the optimization tasks without keyword research. They are going to find out the search intent of users when looking for keywords. In other words, these keywords are those words and phrase that users type in the search bar of Google. Accordingly, the most searched terms would be to identify a dentist offering services in your area or location. So, it would look like this:

• Dentists and the location area
• Location or area followed by dentists
• Cosmetic dentists near your location or area
• Paediatric dentists in your location

Similarly, there should be a set of long-tail keywords as well for your dental practice as well:

• Affordable dentists near me
• Dental implants cost
• Best teeth whitening in the location
• Affordable dental implants in the location

SEO experts usually resort to tools like SEMrush, Ahrefs, or Google’s Keyword Planner to research keywords that are likely to impact the discoverability of the service in search engines.

5. Blogs

Blogs are another crucial aspect for a dental service to shine. Create informative blogs for the audience and debunk their myths about when to seek a dentist’s advice, oral care tips, reasons to use implants for missing teeth, and several other topics to make your audience aware about your services. Try to make the posts lengthy and beyond 600 words to offer complete information to users.

6. E-E-A-T for dental practices

The E-E-A-T framework goes a long way in establishing the credibility of your practice and meets Google’s algorithm requirements as well. What is it all about? To ensure success with this framework of Google, make sure the website includes the professional accreditations of your clinic, provides original information about the qualifications of dental practitioners, include reviews from trusted resources, and content that showcases the expertise of your service.

7. Create local links

An excellent method of establishing the supremacy of your dental service would be to include a link from a local directory or an article about dental health in an online journal that links to your website. Wondering why including links is an essential practice?  They allow Google to understand what good quality services mean for a dental service. Services with good reputation will have more links to their services online.

Are you searching for more advanced SEO strategies for dentists? Team up with Carney Technologies Services, the most trusted digital marketing agency to implement relevant SEO techniques to ensure that the practices shine locally as well as globally.