Today, every company requires targeted Google exposure. Most of the businesses are aware that this necessitates optimizing both their websites and their Google Ads, but most are unaware that there is a third important thing that necessitates optimization as well, and that is Google Business Profile.
Officially known as Google Business Profile, this potent profile is a dynamic picture of your company that emphasizes your best qualities and enables prospective consumers to discover, learn about, and interact with you right from the SERP.
Google Business Profiles: The Basics
It provides a catalogue of neighboring establishments and a wealth of details necessary to locate a particular establishment, including:
- Business Name
- Business address.
- Business Phone No.
- Business hours.
- Category.
- Reviews.
Why you should optimize Google My Business Profile?
- Improve engagement
It offers a list of nearby businesses as well as an abundance of information needed to find a specific business, such as:
- Boost your local ranking
In addition to closeness and usefulness, Google’s algorithm for ranking business profiles also takes action and material quality into account.
- Convert more customers
Google’s algorithm for ranking company accounts takes action and substance quality into consideration in addition to proximity and utility to help gain more customers.
Did you know?
The average Business Profile received just 1,260 views during that time, or 0.00000075% of the 167 billion searches conducted on Google each month, according to a Bright Local analysis. There are still companies that are not utilizing all of Google My Business’s outstanding capabilities, which is the real issue. We’ve listed 10 strategies to help you in optimization for local searches.
- Create a Google My Business account
Prior to anything else, we can’t stress enough that a Google Business Profile is distinct from a Google Business Profile account. The latter is employed to access and enhance the former by connecting with a professional on Google business profile optimization Kolkata.
- Complete each and every section
The more activities individuals are likely to do after seeing your profile, the more complete your Google Business Profile should be. This raises your position in Google’s local search results.
Complete these sections of your profile as soon as possible:
- Name
- Address
- Phone
- Website
- Hours
- Category and Attributes
- From the business
- Products and services
- Be meticulous with contact information
The following steps may be used to improve the contact details in your Google Business Profile:
- It is important that your companies name and address matches all your online postings.
- It is also important that your company name that appear on the retail signs are same
- Mention both your normal business hours and any holidays.
- Write your ‘from the business’ description
The brief description that comes in below your business name is the Business Profile and it’s not really in control because Google is in control. Google writes this editorial summary itself to make sure there’s consistency across the platform. The descriptions that you do have control over is ‘from the business’ section in your Google Business Profile account dashboard. This section appears lower in the profile and often stays under the review. This is what you need to optimize.
- Choose a category
For your Google Business Profile to be optimized, a category must be selected. It’s important to select a category because:
- Get found in discovery searches.
- Highlight category-specific features.
Few points to use the Google Business Profile the right way:
- Be specific
- Choose secondary categories
- Don’t overdo it
- Select some applicable attributes
When you choose a category, like we just mentioned, Google will present you with a list of requirements you can check off to further describe your organization. A particular feature that potential buyers look for is an attribute, such as “on-site gift shop” or “free wi-fi.” There are no attributes unique to the Google My Business platform.
- Add photos
Four factors make it crucial that you add images to your Business Profile via the Google My Business account dashboard:
- Be active
- Ensure quality
- Get images in results
- Increase engagement
Adding photos doesn’t have to be obsessive. Utilize images to enhance your Google Business Profile by following these suggestions:
- Upload at least one new image every week.
- Upload logo as the thumbnail image.
- Get Google reviews
Which company would you most likely pick from a list of options shown to you in search results similar to the one below? Which of the two below with no reviews—one of the two with four lovely yellow stars, or the one with four? Reviews are the top determinant in customer purchasing, and Google is aware of this. This is why they have made reviews a significant ranking component. The effect of reviews on ranking may also be observed for yourself.
- Post to your Google Business Profile
You may publish to your Google Business Profile about announcements, deals, events, and goods, just like you do on social networking sites. Posts are created on your Google Business Profile dashboard under the “Updates” section located at the bottom of your business profile. It will not only attract the audience but also help you page stay unique to your business.
- Ask and answer questions
Have you ever noticed that there is a FAQ area on Amazon in addition to the product description and customer reviews? The same function is accessible through Google Business Profiles. The responses to these queries could influence a customer’s decision to use your services.
Although you can’t disable the Q&A section of your business profile, there are methods to make it more effective based on your business needs:
- Set up alerts
- Seed your own Q&A section
- Keep keywords in mind
By keeping an eye on and seeding your Q&A area, you can guarantee accurate information; promote your greatest qualities, and lower typical access barriers.
Making that excellent first impression is now possible because you know how to claim, validate, and optimize your Google My Business page. You have a guide to help you appear more frequently in local searches and attract new clients, whether you’re setting it up for the first time or optimizing an existing listing.