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SEO essentialities for small business

A key question that all would –be entrepreneurs face is finding a business opportunity that is right for them. The most worrisome questions for them is whether to introduce a new product or service or venture on an existing product or services.

Starting a small business requires motivation and determination. To start a successful small business, here are some crucial steps:

  • Build an efficient Business plan: A business plan allows you to gain a better understanding of your industry structure, competitive landscape and capital requirements for starting a small business.
  • Identify the correct business opportunity: A correct business plan is of utmost importance if you want to proper in your business. It is important to realize what skills you are bringing to the table and whether you are entering a fast growing industry.
  • Find investment for the business: A business always needs proper investments otherwise this could lead to an early end of your business dreams. The correct investor or the correct investment plan is of utmost importance when a new business is concerned.
  • To give a proper name to your business enterprise: The name you give to your business can either make it or break it. A correct business name will help distinguishing you from a sea of competitors, provide your customers with a reason and aid in branding your company.
  • Determine the business structure: Business structures are of many types you will need to choose the one suitable for your purpose. You can choose the popular LLC, a solo proprietorship or a form of corporation. Your choice will have an impact on your business liability, fund-ability as well as taxes due.
  • Get the correct business license and permits: Starting a new business requires necessary paper works and some regulations which need to be followed. Depending on your chosen business structure, may need to register your business with the state authorities. Setting up your small business may require an employer identification number(EIN) which is also used by state taxing authorities to identify businesses. Additional paperwork can entail sales tax licenses, zoning permits and more.
  • Set up your business: One of the multitudes of tasks in starting a business is the setting of your office. There are many steps in an office set up including where you locate your office, buying the necessary office equipments, designing your work space and getting supplies for the daily needs of your office.
  • Creating an accounting system: An efficient accounting system is very necessary if you want to run your business smoothly. Setting up your accounting will help you understand the financial condition and benefit you running a business and help you avert failure.
  • Get your business insured: Don’t forget, to ensure that proper insurance is taken for your new business venture. As it is very important to protect your company and its employees in the event of disaster or litigation.
  • Ensure proper marketing: Your business can only grow when you implement the correct method of marketing. Marketing involves public relations, promotions, sales and advertising. Marketing is a process by which a product can be introduced and promoted to potential customers. Without applying proper business marketing your business may not attain the limits you have envisioned.
  • Small business owners who have just begun marketing with the SEO campaign will find that there is no end of the depth and complexities inherent to search engine optimization. Many companies try to implement SEO themselves, but results into a hopeless disaster. Some may even receive significantly low rankings, which will make the business slow.

SEO-essentialities

SEO campaigns which are handled with care are becoming increasingly important to customers now days. It is mainly advised that company’s turn up to professional SEO companies for any search engine optimized project. Once a marketing firm has been selected, then the business will be able to run a successful SEO campaign. However, there are several key points that should always be kept in mind when approaching SEO.

  • Identify the intended audience: To find the intended audience is the most vital part of an SEO campaign the approach of the SEO is of optimum importance in this field. By selecting the correct products you can attract more traffic to your web page.
  • Website designing: A well designed website is one that funnels users from page to page effortlessly. By interlinking your site correctly, you can connect the relevant pages together with this you may find that even the less visited branches of your website sees more traffic. As a result, you can expect your website to have better domain authority and higher place among search engine rankings.
  • Focus on your keyword selection: Despite your focused key word may not have a hundred and one uses, you should always try to be as thoughtful as possible when considering other optional keywords. You should always conduct a research to find other ways that web surfers may try to look at your product or brand.
  • Use of dynamic keyword: Target keywords that will generate more traffic. Search trends change as much as people in social media do, so there is never a guarantee that one term will prove to be fruitful. You should always be on the lookout for applicable keywords that may increase the traffic on your website.
  • Bring your business on the social media: Social media has become an increasingly popular way to generate long term website traffic. These days, many SEO agencies focus a lot of their attention on establishing a follower base for their clients. As the number of people following your company increases it will also increase the sale of your products and increase the visibility of your brand.
  • Venture those places where there is no completion: While it is important that your company builds a significant social presence on the trendy networks. It’s always a smart move to look for alternative sites which are not so much popular. There are several upcoming social networks that can be capitalized on.
  • Create original content for your web site: One of the first steps of an SEO campaign is to increase the web traffic. Some SEO agencies may also focus on getting potential customers to the sites, giving users a reason to stay on your website is going to be virtually important. Original content and at least a weakly blog are important to grasp the attention of the audience.
  • Patience will be fruitful: Search engine Optimization and other SEO practices may lead to improved site traffic, but they generally take some time. After gaining momentum and establishing a significant online presence, your website rankings will automatically rise. However, getting there may require some time and patience.
  • There are multiple aspects of creating an effective online marketing strategy. Online marketing is the key component to for small businesses. A properly optimized website never or rarely faces the problem of not being found. To remind you why SEO is still a crucial part of the online marketing formula, here are some benefits that your small business website can obtain by utilizing a well formed SEO strategy.
  • Brand identity: Brand identity is built upon a foundation of steady exposure. You can’t build a reputation if nobody recognizes you. All the hard work that you have put into your business will be wasted if you do not have SEO by your side to ensure that the world is actually able to discover and enjoy the brand identity that you have been building.
  • SEO creates user friendly websites: SEO helps small business owners create a faster, smoother and a user friendly web site. Well structured, clean and non complicated websites compels a casual visitor to explore your site and become a consumer of your brand or product.
  • Erase competition: To bypass the sale of your competitors the optimum visibility of your brand or product is very essential. SEO gives you a platform which showcases your brand utility to the existing and the potential customers. This will help you and your business to go beyond the avenues your competitors are striving to reach.
  • Strong first impression of your brand: SEO can provide a powerful first impression of your brand by giving you a website a strong, powerful and different look. In the world of social and digital media it is very important to serve your clients fresh and individualistic ideas, which is only possible by investing in the SEO industry.

The SEO industry helps small business owners create user friendly, fast and dynamic websites that can reach a higher rank in search engines, which will help to bring more potential customers to their site. This will eventually increase their conversion rates.

Is Your Website Technically Perfect To Greet New Prospects In The Brand New Year? Think Twice Before You Answer

In this fast evolving world everything is changing for better to stay at par with the trend. Be it fashion, education, or the search engine optimization, every old tactic and strategy are being revived and revised to obtain the best outcomes.

What is SEO?

SEO or Search Engine Optimization is one of the top ways to attract visitors to a website. Millions of people use search engines, and if your site is not optimized for search, then you are missing out a countless amount of potential customers. By doing some SEO you can boost the visibility of a product or services.

SEO is very beneficial to take your business to the next level and marketers are inventing new strategies every year to upgrade the marketing experience. The experts have found seven fundamental steps to bring technical SEO success in 2017. Though some of the tips may be relevant for a while, others are new and have to do with the recent search engine changes.

 

  • Check the index: check the number of your site’s pages that are indexed by the search engines. This task can be accomplished by entering the site which is domain.com in the targeted search engine or by using an SEO crawler. Preferably this number should be largely proportional to the total number of the pages on your site subtracting the ones you do not want to be indexed. If there is a bigger gap, then you need to review the disallowed pages.

Google index

  • Check the crawl ability: always make sure that the important resources are crawlable. Robots.txt is just one of the methods to restrict the pages from indexing, so you may want to use an SEO crawler to get the list of the blocked pages, despite of considering whether the instruction was found in robots.txt, X-Robots-Tag or noindex meta tag. It is very important to remember that Google is now able to render pages like modern browsers do, that is the reason why in 2017, it’s critical that all kinds of pages are crawlable along with your pages. If your CSS files are closed from indexing, Google will not view the pages the way it is intended to look. In the same way, if the java script is not crawlable, Google will not index any of the dynamically generated content of your site.
  • Optimize the crawl budget: crawl budget is the number of pages of a site that search engines crawl during a given period of time. You can get an idea about your crawl budget in Google Search Console. Once you know your crawl budget you must be intended to increase it as well. Here are few ways to optimize your crawl budget: crawl budget
    • Get rid of the duplicate pages: in terms of the crawl budget, search engines will hit the duplicate pages and waste your crawl budget. Therefore it’s better to lose the duplicate pages if you can afford to do it.
    • Prevent indexation of the pages with no SEO value: privacy policies, terms and conditions, and expired promotions are good candidates for a Disallow rule in robots.txt. You can also specify certain URL parameters in Google Search Console so that Google avoids crawling the same pages separately that are having different parameters.
    • Fix the links that are broken: whenever search bots hit a broken link, a unit of the crawl budget goes completely to waste.
    • Update the site map: always keep your site map up to date and make sure to register it in Google Search Console.
  • Audit the internal links: internal linking helps to spread the page rank around pages more efficiently. Some of the things that you must go through while auditing the internal links are as follows:
    • Click depth– keep the important pages not more than three clicks away from the home page.
    • Broken links– broken links can confuse the visitors and eat up the ranking power of the pages.
    • Redirected links– taking the visitors through a number of redirects can negatively affect the crawl budget and the loading time of a page.
    • Orphan pages– these pages are usually not linked to the other pages of a site, and thus are hard to find, both by the visitors and the search engines.
  • Review your sitemap: sitemaps informs the search engines about the structure of your site and also lets them discover new contents faster. Sitemaps can be checked on various criteria:
    • Freshness– whenever you add a new content to your site, update your XML sitemap.
    • Cleanness– to avoid the risk of having your sitemap ignored by the search engines completely, keep your sitemap free from garbage like 4XX pages, non canonical pages, redirected URL’s, and the pages that are blocked from indexing. So, never forget to check your sitemap regularly for errors in Google Search Console.
    • Size: Google limits the crawls of its sitemap to 50,000 URL’s. So it is always preferable to keep the pages much shorter than that so that your important pages get crawled more frequently. It has also been pointed out by many SEO’s that by reducing the number of URL’s in sitemaps one can yield more effective crawls.
  • Improve and test the speed of the page: the speed of a page is not just one of Google’s top priorities for 2017; rather, it is also one of its ranking signals. You can check the loading time of your page with Google’s own Page Speed Insights tool. If your age does not qualify some of the aspects of the test, Google will give you the details and the recommendations about the ways to fix it. You will even get a compressed version of your images if they are too heavy.
  • Go mobile friendly: A few weeks ago it was reported that Google is going to start mobile first indexing of the web. It means that Google will index the mobile version of websites instead of its desktop version. Thus, the mobile version of your pages will decide how the pages should rank in the mobile as well as the desktop search engine results. Here are some of the tricks that would help you to prepare your site for the upcoming changes.
    • Check if your pages are mobile friendly with Google’s own mobile friendly test tool.
    • Run comprehensive audits for the mobile site just as you do with the desktop versions. And for that, you would likely need to employ the custom user agent and robot.txt settings in your SEO crawler.
    • Don’t forget to track the Google mobile ranks as your progress in the rankings will soon convert to your desktop rankings as well.

These evolving SEO tactics can help you to launch a modern day business and convert more leads into potential customers. With the drastic change in the digital landscape for the past few years, the effectiveness and importance of SEO as a marketing strategy has increased. SEO has become widely accepted as an online marketing strategy because of its efficiency.

SEO can drive you more benefits to your account only if you know the correct way to utilize it. And to ensure that you get the most of the Search Engine Optimization, Carney Technologies Services is always there to help you. Our expert team will drive qualified traffic to your website and position your website in the top of the search engine results.

So, what are you waiting for? Come, join hands with Carney and begin the New Year with all new possibilities.

The poorly maintained SEO practices.

Though the techniques of SEO (Search Engine Optimization) has been updating with the technologically responsive era, there are still many companies and experts that have been still sticking to the shady past measures for taking shortcuts.

SEO practicesA major of the drastic and outmoded uses have been as:

Unnecessarily stuffed unpleasant titles: When you stuff your title with the use of similar terms and phrases for over multiple times, it looks horrible and shabby.

You will also see hidden texts in the website content, at times either done intentionally or unintentionally.

There are even some websites, which aren’t even a year older, that have been using the same page content in multiple pages with just a title change in the citation.

People have also been spamming their local listings with so many fake reviews. With keyword stuffing in Google My Business listings, using the high-ranked websites, misleading, instead of their own profile.

 A gist of the blunders land at:

Websites have also been crawling a lot these days. Despite the tag description to be featured in the website contents, people are using no index tag as well as robots.txt. Because of this, Google merges up the improper descriptions from various parts of the website, that doesn’t fetch a clear result of the company dealings in the Search engine results and pages. This has alternatively been fetching major threat to get the websites landed on the top page listings.

Dishonest SEO practices:

  • Private Blog Networks (PBNs), paid links and spam: There so many paid websites that have violated the norms of SEO and are linked on the top pages, having no explained risks involved.
  • Link networks: There are so many websites with merged up links of other clients and where the SEO Company has also merged the advertising link to client site.
  • Removing links: Apart from removing the links at fault, there are some SEO companies that stretch to remove all the links built up by the clients over the past years, which fluctuates and lowers their ranking.
  • Adding no index: This can be addressed a malicious act, where this mistake switches hosts before handing over a website.
  • Building another website on a different domain: This indicates working over the controlled website, despite doing work on the main website, which is taken up by many SEO and big companies.
  • Canonical tags: So many companies have been copying the canonical tags for getting boosted, when handing the websites over.
  • Reusing content: Using over the same set of contents to thousands and ten thousands of websites, which is the worst aspect.
  • Reviews: Companies have been faking reviews from their client’s Gmail to increase their reputation to the SERP.
  • Rolling back a website: SEO companies load backup of a website before even doing any work on-page.
  • Not setting up conversion tracking: There are companies that do not set you tracking code for the work of SEO, PPC or content, which is definitely wrong.
  • 301 a penalized website: Many of the SEO companies have been redirecting the websites to authoritative websites or competitors, which is faulty practice that can never fetch results on SERP.

The Domain Sub-domain Conflict

If you have been dealing with digital marketing for long enough you might have heard about or experienced the domain vs. sub-domain conflict. If you are a novice, you might stagger into the details of the same without any warning and face the consequences. However, using sub domains is a fairly common tactic amongst digital marketers working for big and small scale industries.

Some say that using a sub domain as a reference URL for an SEO enhanced content material can give rise to confusion and chaos and in turn dampen the rankings. The concept of sub domain through common has different facets to it. There are different types of sub domains so to speak. A multinational company might choose to have different sites for different countries or variation in the main brand website.

The difficulty rises from the fact that search engines like Google and yahoo can easily confuse the many sub domains. More often than not each sub domain and the root domain of a company or brand are given alternative rankings dampening the effects of digital marketing on a whole as far as that company is concerned. This can be referred to as internal cannibalism as the search engine is undecided about which page to promote better.

It might not seem like that bad a problem until it comes to your notice that in the long run it might deter your target consumers. Think of it this way, the consumers of one country or locality are getting to see the information about the outlet or the company located in another location altogether. The services, the price charts, the tactics and techniques are supposedly different. How many clients will keep coming to your page if that is the case every time they try to locate your URL? My guess would be, not many. So, do not get carried away by all the contradictory stories you hear and do your research well before you take any step.

Small-to-Medium Sized Businesses & SEO/SMO

Let’s say you have a great idea for a product or service. It might actually already exist in some form or the other, but you have discovered a way whereby the product or service can be changed in a small way, but which you believe will have a big impact. For all intents and purposes, let’s imagine this product is a phone: perhaps you have realized how to make the phone battery last longer.

The first thing that most people need to get the word out is to market it, and in the modern day that means using the Internet. Two prominent ways that people market their products is by using search engine optimization (SEO) and social media optimization (SMO). Both of these methods work very well to market a product online. SEO promotes the website through careful selection of keywords related to the product and SMO promotes the same on social media websites.

However, it has come to light that many small-to-medium sized businesses (SMB) choose not to turn to the help of SEO and SMO, even though these different methods are actually very effective in helping the popularity of the products to rise.

Many people who don’t use these methods are often not aware of the benefits of such methods, or their knowledge of the Internet itself is very low. This is why many SMBs chose rather not to invest in SEO and SMO. For many SMBs a good SO budget can also start straining their budgets, which is also a big factor to consider.

However, when SMBs do dip their feet into the SEO & SMO pool, they need to remember a few things which will help them in the long run:

  • Content is very important for good SEO & SMO. Customers seek relevant information on the product and when they don’t get it, they go to another website which does.
  • Don’t forget simple things, adding your phone number on every page or simply updating the website every other day. These simple things go a long way to making you more open to the customers.

Watch SEO Increase Your Website’s Popularity in Days

All of us use search engines daily without thinking much about it, but sooner or later you must have wondered how the sites are ranked. After all, if you search for a product or service you will get a whole list of websites which offer them to you, and the natural inclination is to click on the website which comes at the top as it is on the top of the list, so that must mean that they offer the best product/service.

Websites are not ranked based on seniority, they are ranked based on how well optimized they are. This is what has led to the rise of the SEO field. Consultants experienced in this field are hired on full-time and freelance basis and they work to optimize the website of their clients so that the website ranks on the first page of the result page of popular search engines like Google and Bing.

However, while it may sound very exciting many people also have questions on their mind, the most common one inexorably being “how long will it take before results can be seen?”

It’s a rather subjective question, to be honest. It changes from website to website. Factors can include situations such as the competition that the website faces, what kind of goals the website has, etc.

Another very important thing which the SEO experts check is whether your website is perfectly designed for an optimal customer experience. Nothing drives away potential customers faster than a website which is buggy and where you only see 404 errors instead of what you were really looking for.

Content is also a very important part of how SEO works and it is through the simultaneous use of high quality content and smart SEO tactics that the website’s popularity will start to rise.

All in all, if the SEO expert put in anywhere upwards of 12 hours of works into a website you will start to see the popularity of your website on search engines rise within days.

Internal Linking and How It Can Help You

With so many different SEO strategies being developed and practiced day-by-day, many people tend to forget some of the easier techniques and tactics which they can use in order to keep visitors interested in your website more easily. People spend hours behind keyword analysis and link building, which is definitely a very useful strategy, but sometimes we tend to ignore some of the simpler techniques, and today the focus is on such a similar technique, that of internal linking.

What is internal linking, you may ask? It’s rather simple: if you are visiting a webpage and you notice that a sentence is highlighted with a link and which will expand and elaborate on the premise of the sentence; however, it’s not a link to Wikipedia but to a page on the same domain or website that you are currently visit. That is internal linking. It’s really that simple!

But what is it that internal linking can help you wait? Well, some of the known benefits of internal linking include the following points:

  1. If readers will be interested in something that was spoken about in detail in an older post, then internal linking can helps to promote some of this older content. In addition to the older content becoming relevant again, it can also help you to retain readers as well. Readers love nothing more than finding a website that has something interesting to say, and if they find that the website they are currently is keeping them well engaged they can become loyal visitors.
  2. Internal linking helps search engines like Google to crawl the website more efficiently. This is something which helps them to index the website as well. This automatically helps the website to rank higher in the SERP.

So as you can see, there are many benefits to using some of the simpler techniques as well. Keep this in mind and save time and energy, and still get amazing results!