Pay Per Click and Paid Media

PPC that Works Across Channels

More than 70% of the Google Advertisement budget does not generate adequate sales.

Don’t be like your competitors. Outsmart them with strategic Google PPC, and generate more sales for your business. Get Expert PPC Management with Carney.

Google and Bing Partners
We’re Google Partners, and also work closely with Bing. We provide our clients with PPC campaigns which can span across all major search platforms. This helps to extend our clients’ reach and create impactful targeted campaigns across a range of other platforms such as Yahoo, Facebook, YouTube and more.
Global Campaign Management
We’ve helped some of the world’s most prestigious brands augment their global reach through paid search. PPC provides a course to export for many brands and we work regularly with work international clients, across different cultures and economic areas to acquire new customers with our clients.
Bespoke technologies
We, at Carney believe that our clients should have access to all of their paid search data. We also recognize that they’re tied up in many other commitments; so, we create bespoke technology that tracks the entire campaign data and competitor activity and provides the stats that matter.

Paid Media Tactics

Mobile Ads: strong growth in mobile marketing today helps to reach a wider consumer base. Lower cost, customization, easy tracking, reduced manpower is some of the benefits of mobile marketing. It also helps to communicate the value of your product or service to the target audience.

Display Advertising: Faster brand building, effective targeting and real time conversion measuring are some of the key advantages of display advertising. It usually has a difference from Search Engine Marketing/ Paid Search/ Pay Per Click ads. PPC ads appear only when a customer is searching, and display ads can be seen when a person is surfing.

Video Advertising: The demand for Video Advertising is growing at an impressively rapid pace. Studies show 43% of people want to see more video content from marketers.

Benefits of Pay Per Click

Reaching more members of your target audience and in a more impactful manner is the umbrella idea of digital marketing. The specific benefits of PPC and Paid media include:

  • Support Brand Awareness
  • Effectively Target the demographic or niche market
  • Increase Your Visibility
  • Support Retargeting
  • Boosts Conversions and Sales
  • Shows Great ROI
  • Appeals to Mobile Users
  • Engages Social Shares

PPC OUTSOURCING

“Your search for the right PPC outsourcing partner ends here with us. We commit to offer you quality services with our experience and expertise in the relevant industry.”

Why Carney?

At Carney Technologies Services, we are trying to make a difference for our clients – one click at a time. We are a successful Pay Per Click Advertising Firm trying to create the most effective advertising campaigns for our clients. We strategically create compelling promotional campaigns with a combination of right keywords, quality of the landing page, and a dash of creativity.

Our Google PPC campaign management services for India and abroad has immensely helped our clients in the following areas:

  • Our customers were able to convert a higher percentage of online customers with the help of our audience directed pay per click marketing services.
  • Our clients were able to explore new channels, optimizing their profit margins.
  • Steep growth in the return of investment with targeted advertising campaigns has helped our customers in getting ahead of their competition.
  • A decade long experience digital marketing and Google PPC Campaign Management has helped our regulars to outsmart their competition.

Frequently Asked Questions (FAQ)

What is PPC Marketing?

PPC, or pay-per-click marketing, is a form of web advertising that lets the businesses to place advertisements in search results or elsewhere on the web. Only when someone clicks on the ad, an advertiser is charged money.

Is PPC the same as organic SEO?

No, they are different. PPC positions are paid ads located on the top or right side of a search engine results page. On the other hand, organic SEO positions are non-paid results and organic listings gain positions from SEO techniques like optimized website content and link building.

Name some of the major pay per click services.

Some of the major PPC services include Adwords (Google) and Adcenter (Microsoft). Apart from these two, there are other social media platforms like Facebook, LinkedIn and Twitter to name the most prominent ones that provides PPC services.

How is my business benefitted by PPC?

PPC would help your business in many ways. Promotion of your products and services and increased brand awareness are two of the major advantages. PPC services are the best way to generate quick traffic to your website as well as to generate sales and leads mainly for e-commerce sites. It is advisable for all businesses and industries to target the potential customers globally via PPC.

What is a landing page?

A specific webpage that is designed to make the users “land” once they click on the paid ads in any search engine page.

How to make the most of PPC campaigns?

There is no standard or typical approach or strategy to improve any PPC campaign or to make one work typically. This is because all campaigns perform differently. Yet, few questions must be kept in mind while running the campaign for PPC.
a) Are right keywords targeted?
b) Is the right location on target?
c) Does the ad copy look attractive?
d) Is the landing page well designed?

How is keyword important for PPC campaigns?

Finding the correct keyword and using it for right optimization is the most important step of any PPC campaign. Tools like Google AdWords Keyword Planner and Adcenter Keyword Tool help in keyword selection for the correct way to optimize.

Is there any provision to set budget for PPC campaigns?

Yes, you can set budget for PPC marketing. The major PPC engines (AdWords and Adcenter) do allow you to set budgets – on daily basis and limit wise which does vary at the campaign level and at the account level.

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