PPC, or pay-per-click marketing, is a form of web advertising that lets the businesses to place advertisements in search results or elsewhere on the web. Only when someone clicks on the ad, an advertiser is charged money.
No, they are different. PPC positions are paid ads located on the top or right side of a search engine results page. On the other hand, organic SEO positions are non-paid results and organic listings gain positions from SEO techniques like optimized website content and link building.
Some of the major PPC services include Adwords (Google) and Adcenter (Microsoft). Apart from these two, there are other social media platforms like Facebook, LinkedIn and Twitter to name the most prominent ones that provides PPC services.
PPC would help your business in many ways. Promotion of your products and services and increased brand awareness are two of the major advantages. PPC services are the best way to generate quick traffic to your website as well as to generate sales and leads mainly for e-commerce sites. It is advisable for all businesses and industries to target the potential customers globally via PPC.
A specific webpage that is designed to make the users “land” once they click on the paid ads in any search engine page.
There is no standard or typical approach or strategy to improve any PPC campaign or to make one work typically. This is because all campaigns perform differently. Yet, few questions must be kept in mind while running the campaign for PPC.
a) Are right keywords targeted?
b) Is the right location on target?
c) Does the ad copy look attractive?
d) Is the landing page well designed?
Finding the correct keyword and using it for right optimization is the most important step of any PPC campaign. Tools like Google AdWords Keyword Planner and Adcenter Keyword Tool help in keyword selection for the correct way to optimize.
Yes, you can set budget for PPC marketing. The major PPC engines (AdWords and Adcenter) do allow you to set budgets – on daily basis and limit wise which does vary at the campaign level and at the account level.