Carney Technologies Services Fri, 17 Jan 2020 11:19:08 +0000 en-US hourly 1 Carney Technologies Services 32 32 MAD over Marketing, Advertising and Technology? MADTech has a seat for you. Fri, 17 Jan 2020 11:19:08 +0000

MADTechAre you looking for more than a cookie-cutter experience in Marketing, Advertising and Technology? Gathering some of the brightest minds of the industry, MADTech Summit V1.0 is going to be your favourite breakout session this year, combined with workshops by industry leaders.

In today’s age, it has become imperative for marketers to understand the knick-knacks of the digital route and how implementing the right strategies can enhance their marketing efforts. Addressing some of the poignant queries like how some brands have developed an emotional bridge with its audience, will digital automation take over the business rules, what strategic opportunities will the digital landscape imply to lead generation in future, MADTech Summit V1.0 will cater to a lot of mind-boggling ideas and cutting-edge concepts.

Addressing the CEOs, CMOs, CFOs, other CxOs along with those looking for a persuasive career in digital marketing, advertising and technology, the summit is the debut venture by Carney Technologies Services. Rewarded as Asia’s Most Trusted Digital Marketing Agency by International Brand Consulting Corporation USA, Carney is one of the leading digital marketing agencies in Kolkata and gradually making its presence felt across India.

Data explosion is one of the most prolific concerns to look out for in today’s world. Through channels, products, and improved customer experiences, the digital world is driving shift to connect with its target audience through smart scheme of action which involves not just the technical advancements but depends largely on the content.

It is an established truth that Artificial Intelligence and Machine Learning must be the pillars of any successful digital marketing. Data driven optimisation can help improve the precision of the marketing campaigns thereby improve the revenue generation.

Join the premier one-day event by Carney to find out more about the event and enjoy a sip of tea with the industry leaders!

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SEO for Beginners Thu, 19 Dec 2019 10:20:24 +0000

If you are reading this blog, you’ve likely heard of SEO, or search engine optimization. And in all probability, you are trying to get your grips on the ever-changing SEO environment.

As the second decade of 21st century is knocking on the doors, there has been a paradigm shift in the digital space and a lot needs to be analyzed to keep up with the latest trends.

The SEO landscape is a pillar portion of online marketing and digital sphere. It has seen dynamic changes in the last couple of years and failing to keep up with the latest trends can let you lose some valuable traffic.

If you are looking for the best SEO agency in Kolkata who can help get your website rank on the top searches of SERP, you need to understand the game changing pointers that are involved in strategizing.

As a beginner, the first thing to ask yourself is why should you care about SEO?

Well, to simply answer it, we all know how lots and lots of people search for things (even for the miniscule information). This high-intent traffic can be an extremely powerful resource for both big and small-midsized businesses.

Wiki defines Search engine optimization (SEO) as the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

But it leaves you with some more specific queries-

  • How do you optimize the search engines?
  • How much time should you spend on SEO?
  • How do you adapt to “good” SEO from “bad” SEO?

The basics don’t change in 2020 and beyond

The good news is primary elements for SEO services have not changed. So, even for the SEO beginners in 2020, the following points should be their Bible:

Understanding why SEO is important

Organic search results are always more credible option to the savvy searchers. In fact, a recent report showed only 2.8% of the US people click on paid advertisements. This means, proper SEO can bring in 20X more traffic than the paid options such as PPC. Getting expert SEO services provider can snowball over time earning dividends in longer run.

SEO techniques

White hat vs black hat SEO

Abiding by the white hat SEO techniques, your primary focus should be providing more value to people using the best practices and strategies. Black hat, on the other hand, is used to spam/fool search engines placing your websites under immense risk of being de-indexed by the search engines.

Following Google Webmaster Guidelines

The rule of thumb says the web pages must be made primarily for users and not search engines. Start your approach by would you have done this if the search engines didn’t exist? The experts of SEO Marketing India create websites that is primarily valuable, informative, unique, and engaging. This, by design, bunks the automatically generated content and avoid the hidden texts and links. Whether it is Google or Bing, the two major search engines, there is no alternative to providing engaging, clean and easy-to-find content.

  • Clear and relevant page titles
  • Don’t deceive your users
  • Maintain page speed for better user experience
  • Do not indulge in abusive link tactics
  • Duplicate content, Keyword stuffing or cloaking are big no-no

local business

Representing local business on Google by SEO beginners

Are you working on a business that operates locally? Learn how to include the service provider in Google My Business listing.

The basic guidelines:

  • It is mandatory to have a physical address before you include in Google My Business index
  • Include all the relevant aspects of the local business data accurately and honestly
  • Do not create ineligible Google My Business listings
  • Try avoiding PO boxes or virtual offices instead get a physical address

Give importance to user intent

The various tricks that help rank search engines often fail to cater to actual user intent. Whenever there is a search, the idea is to get a proper result. As an SEO expert is to help provide users with the relevant information according to the search. Remember the three basic intent types –

Informational, Navigational and Transactional

One of the top ways to evaluate your search results is to check what content your top-ranking competitors are providing that you are failing at. High-quality content is imperative for higher ranks in search results. The top SEO Services Kolkata always highlight on creating original and informative content that reflect in page ranking on SERP.

Know your website

Every site has its specific goals which when understood properly can help you determine which areas of SEO needs more highlight. Find out how to set benchmarks, where to start to track conversion and how to create talking points (focus on the Key Performance Indicators) to analyse the return on SEO investment.

Common KPIs

  • Downloads
  • Sales
  • Contact form submissions
  • Email signups
  • Phone calls

For websites with local component, the following KPIs are –

  • Clicks-to-call
  • Clicks-to-website
  • Clicks-for-driving-directions

Doing SEO in 2020?

  • Choose your niche
  • Create your website (WordPress may be?)
  • Do proper keyword research and content planning
  • Go deeper with keyword research
  • Channelize the social network
  • On-page and off-page optimization
  • Make the content commercial with social media sharing
  • Analyze the website’s performance
  • Plan improvements

Found the read interesting? Give a thumbs up! Need more information from our experts? Drop in a line and we will be delighted to share the latest trends and developments on SEO.

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SEO Strategy 2020 Thu, 28 Nov 2019 11:58:38 +0000

The year 2020 is all set to set in – in less than 5 weeks. Are you ready for it? If not yet, get set go, and do it at the earliest possible – at least on the SEO front.

SEO is going to be topsy-turvy, to say the least.  There would be several things to make you nervous. With the rocket high online competition that continues to increase and with new websites and strategies launched, it is high time to rethink the content marketing strategy and invest well in SEO.

Google has been demanding certain specific requirements for the websites to meet to score well, and the apt use of SEO strategy is extremely important to stay glued, or else, you would be ticked off by a more capable website. This is right where SEO strategy works as the most important part, and what strategy would work where, that remains to be scrutinized.

Search engines (read Google) keep on tweaking their algorithms every single day in order to perk up the quality of the search process as a whole. To keep up with the pace, SEO specialists have to really dig deep into adopting the required changes – no matter how big or how small they are.

To being with, it is voice search which is going to take over most of the persisting technologies. Several other things follow, check out which all are going to stay and pertain in 2020.

1.Voice Search

Voice Search

How many of you do use your voice search assistant on your Android or Apple device? How many of you prefer “Hey Google” over typing your search? Well, keeping in mind that you are here on this page reading this blog, we can assume that you do rely on voice search assistants more than basic typing.

Have it on your face – Voice Search is the new organic search!

Voice Search is the future of search engines.

And…Voice Search would create or kill SEO.

Voice Search would seize your house, your car, and may even take your pet for a walk in the neighbourhood park.

The hoopla is at an all-time high in popularity, and we can foresee it going higher with the days passing. The year 2020 would be a year of Voice Search (take a bow!).

Statistics to help you prepare for the voice search revolution:

  1. Come 2020, and 50% of all searches would be based on voice assistance.
  2. More or less 30% of all the searches would be done without using a screen in 2020.
  3. The percentage of households in the US (alone) owning a smart speaker would step up to 55% by 2020.
  4. The voice recognition market will be worth $601 million industry by 2020.
  5. One out of every six Americans owns a voice activated smart-speaker. That makes it 16% as per statistics.

Emerging trends in Voice Search:

  • Smart speakers drive voice search adoption

Alexa? Siri? Anyone? Many of us, for sure, do have these smart assistants as Google Home and Apple HomePod respectively as common “faces” in our households. Voice technologies have tremendously taken over the marketplace, provoking other tech giants rushing to prove their technologies too. And trust us, all of them are going to stay and rule in the days ahead.

  • Consistent improvement in Voice AI and Machine Learning

Advancement in technology like Artificial Intelligence (AI) and Machine Learning have been impacting on our ways of interacting with our smart devices, as well as the overall searching experience.

  • Global mobility of Voice Search devices

Voice search isn’t restricted to only smart speakers; the concept is more mobile than ever, and it is on a consistent rise. This trend is growing, facilitated by advances in speech recognition technology.

  • Local and Hyperlocal searches powered by voice

Local search results are the most looked for in voice search, with a regular rise in the number of users. As per Google, searches for “near me” businesses have increased dramatically over the recent few years.

How Voice Search is impacting the SEO strategies?

The good news is that Google has an accuracy rate of 95% in voice recognition. And it is consistently working to improve, along with several other technologies that are aiming the same. The global movement to fine-tune and make the voice technology perfect only implies that the marketers will have to regularly improvise and improve their SEO strategies to optimize for voice search.

2. Mobile Friendly Website

Mobile Friendly Website

Welcome to the brand new era of internet usage – summed up as mobile internet usage. Gone are the days when people used to use their phones to call and send SMS. Today, a phone, rather a smartphone is used to optimize their lives – including social networking, local searches, entertainment, essentials, shopping, paying bills, and much more.

Mobile devices have crawled in to our lives so significantly that we pick our mobile devices when we are bored, tired, curious, hungry, and even when we want to relax. Statistics say that time spent on mobile engaging with digital media has reached 3.3 hours a day for an average consumer.

Keeping in mind that need of the hour, the digital marketing strategy has taken a shift to focus on mobile dramatically. The requirement for optimizing your marketing campaigns and assets for mobile consumption has reached a peak, and the most important asset to be prioritized today is – a mobile-friendly website.

What’s meant by a website mobile-friendly?

A website is mobile-friendly when it is sized and coded for easy interaction on the small screen of a mobile device. In other words, a mobile-friendly website should be:

  1. Easy to read the text without stressing the eyes
  2. Easy to navigate – with keys, buttons, and links must be large enough to be tapped with a finger-tip
  3. Visually and aesthetically pleasing

Why do you need a mobile-friendly website?

To put it point-blank, a mobile-friendly website is needed to get and keep more customers. Irrespective of whether you are small, medium, or large business, you need to gain a competitive edge, and to maintain it in the long run.

How to make your website mobile-friendly?

  1. The mobile-friendly website must prioritize the information to be displayed in certain places.
  2. The website must be responsive, with the layout and display of the page automatically adjusting to the device screen size.
  3. Make the fonts easier to read, and the buttons and links clickable with finger tips.
  4. Website speed is key, and larger files, images, and videos can bring down the speed of the mobile device.

Mobile-friendly website design and SEO:

With Google algorithm changing and trending every few years (and at times, months), it is extremely important to keep yourself updated to what Google wants at what point in terms of mobile-friendly websites. During the last update related to the same, Google announced that mobile-friendliness was now a ranking symbol. In other words, mobile-friendly websites would appear higher in the search results.

The algorithms still follow the same, and there have been few updates since then; each one including mobile-friendliness as a key ranking factor. It is a fact that better rankings would lead to more visits to your mobile-websites, ultimately resulting in more leads and sales.

SEO strategy in 2020 would continue to follow this trend, and would dedicatedly focus on the websites being mobile-friendly.

3. Website Content

Website Content

Website Content SEO is an integral part of SEO strategy. Without the right content on your website, it is not possible for your site to rank in search engines.


The quality of the website content should be of supreme level. It is crucial to create and structure quality website content to keep the SEO strategy working perfectly as per the need of the hour. 

Internet is a crowded space. Well, it might sound like there are so many stars in the sky, many sand on the beach, and so many atoms in a cell. So, to put it across in statistics, there are more than 1.9 billion websites that exist, more than 3.5 billion Google searches made every day, and more than 350,000 tweets sent every single minute.

How to capture your target readers’ or customers’ interest in this exploding digital universe? Isn’t it immensely challenging, to say the least? Take it on your face – less than 15 seconds is what 55% of the visitors spend on a website page. That too, on “good” websites!

Disheartening, isn’t that?

To beat the above statistics, all you need is good website writing as the ultimate key. Well-written, SEO optimized, and informative content for the web rises to the top of search results thereby grabbing reader’s attention.

How to reach there? How to hold on to your readers’ attention to your website content?

  • Know your audience.

Learn beforehand about who you are trying to reach out. Your primary audience might be your existing clients. But the secondary ones might be broader including attorneys, legal bodies, medical practitioner, or someone seeking your services. Your website content must be pleasing to the existing clients, as well as the interesting and professional to the probable upcoming clients.

  • Inverted Pyramid Model

Readers on the web don’t have long attention span. They take seconds to find whether your website content does have the information they are looking for.

For them, manage your content strategically, placing the most important messages at the top of the page, and gradually drilling down to more specific and supporting information. The end of it must be with tangential details.

  • Short, simple and to-the-point sentences

Well, crisp sentences work the best. Average readers go for sentences with 35 words or fewer. Use of easy and simple words is more engaging. Active voice scores better.

Additionally, the sentences should be visually appealing. In other words, website contents must show, and not just tell and brag.

  • Use of keywords

Optimized ones! Keyword research is extremely important in website content. Every SEO content strategy depends largely on keyword research. You have to know what your audience might be looking for, if you want to generate traffic.

4. Video Promotion

Video promotion
What swarms up your newsfeed the most? Videos. Elevating your digital marketing presence in the most effective way is a whole lot of videos – of every taste, purpose, and age-appropriate. No matter what the content of the video is, the way it is presented builds an emotional connection with the audience. The video content gets stuck in the heads of the audience.

And guess what comes out as the ultimate achievement?

Brand promotion, and brand awareness!

And, to top it all, video promotion can be a successful SEO strategy.

Ways to make videos work in SEO strategy:

  • SERP Presence

Google doesn’t help, if it’s not attentive. The search engine definitely knows what its users want, and delivers accordingly. Videos being the most effective content type to reach and engage the audience, they increasingly populate the first page of the results.

  • Power of YouTube

Who’s not aware of YouTube – the second largest search engine in the world? Processing more than a whopping 3 billion searches every month, the sheer volume of video content is amazingly a part of the consideration that Google as a king of search engine works for promotion.

  • Social Media – utilize it as a whole

SEO goes beyond Google, and expert SEO analysts are aware of it. Social media platforms are the most effective on that note; they increasingly search for relevant content, making search optimization of each post more relevant. There is a clear link between the performance of social media platform and Google-focussed SEO strategies.

5. UI/UX of Website

UI UX Website

UI? UX? Anyone with these ABCs of web designing?

User Interface (UI) and User Experience (UX) – get introduced to two of the major specialization of web design.

While UI deals with the controls people use to interact with an app or with a website, UX is all about dealing with user behaviour and how they interact when using the app or the website.

Web design and web development are two sides of the same coin. And no prize for guessing why UI design would influence UX design.

The strategies to improve UX and SEO include:

  1. Checking the bounce rate and taking a note of the reasons for the same
  2. Monitoring average session duration is also necessary
  3. Headings are the roadmaps to guide your site visitors through your content
  4. Many website don’t have an easy to use navigation of their website that affect UX and ultimately SEO
  5. Among the ranking factor, the biggest ones are speed and performance of your website.

6. Link Building

Links are important for SEO. In other words, link building is a crucial part of holistic SEO strategy, and at the same time it should be a part of your growth strategy by generating traffic to your site directly.

Steps of a successful link building strategy:

  • Know your audience well
  • Make a list of websites that appeal to your desired audience
  • Well-written content is the king
  • Content must match the websites
  • Site owners must be reached out
  • Social media should be used to amplify your content

7. Image Promotion

Image promotion
Use of image in SEO is one of the best practices suggested as SEO strategy. No matter how much content play the lead, or videos grab the eyeballs in newsfeed, it is the images that have their own role to play. No wonder images are extremely vital for user experience.

Image promotion is a big part of how a web page is experienced. Thanks to the Google’s algorithm that pays attention to behaviour metrics affecting the SEO as a whole. It is reflected in user experience – bounce rate and visit duration on a web page – to name the most significant ones.

Tips to improve SEO for images:

  1. Use of relevant and high-quality images is must.
  2. Don’t forget to customize the filename of a particular image before uploading it.
  3. Do make sure to use alt tags. If you prefer to use html, you can add alt=”your alt text” to your image tag.
  4. Finding the right quality-to-size ratio is important.
  5. Don’t goof-up with the file type!
  6. Google encourages website owners to add images to sitemap.
  7. Don’t host images on third-party websites, but to your own site.

8. Schema Tags

Schema tags
Here comes one of the latest evolutions in SEO – Schema Tags or Markups. Though utilized the least (as of now), this new form of optimization is one of the most powerful SEO strategies available. It is a coding system that’s put on your website to help the search engines return more informative results for users.

Types of items described by Scheme? It is most widely used to provide additional information about the following:

  • Creative work
  • Event
  • Organization
  • Person
  • Place
  • Product

9. Featured Snippets

Featured Snippets
Being an SEO analyst, have you noticed how Google has been adding more and more information to the search results? And that doesn’t include the Adwords and organic search results, that’s included to enhance the search experience.

Here’s exactly where Featured Snippets get into the scene!

The Featured Snippets are a format that provides users with a to-the-point, direct answers to their questions. These are found right there on the search results page, and the users don’t have to click through to get a specific result.

Different kinds of Featured Snippets:

  • Text Snippets
  • Video Snippets
  • List and Table Snippets

What queries and searches give featured snippets most often?

  • DIY processes
  • Health
  • Financial
  • Mathematical
  • Requirements
  • Status
  • Transitional

10. SSL (E-Commerce)

SSL certificate

Want to install an SSL certificate in your online store?

Let’s be talking about SSL and SEO.

Take a guard, because Google is cracking down hard on unsecure websites, alerting users of websites that don’t have an SSL certificate.

The biggest player on the web is informing the Chrome users if and when they visit an unsecure website, so that they would consider visiting a better and secured alternative.

That’s done by none other than – SSL certificate which acts like a padlock.

What does an SSL do?

An SSL will bind the domain name, company name and location – all these to secure the websites from any potential hackers who might steal any private information.

Reasons why installing an SSL is vital:

  • An SSL adds to the overall security of e-commerce, and the absence of the same might be risky in the protection of user names, passwords, credit card details, payment details, and other cyber security information.
  • An SSL builds user confidence; even if the users are not quite aware of the details of an SSL and its uses, the mere presence and image of the padlock ensure a guaranteed security and mental peace for the users.
  • During online shopping, the presence of SSL is crucial – both for the buyer as well as the sellers who definitely look for SSL certification and other trust seals as a must to begin to be included in their purchase decision.
  • Installation of SSL allows an extra layer of security to credit and debit card payments. Online gateways like PayPal, Stripe, etc multiply to the web security as a seller and also to your customers.
  • Another important fact to note is how SSL improve Search Engine positioning. Google and its algorithms are ever updating and being perfected.

Information contained and secured by SSL includes:

  • Company name
  • Company location
  • Duration of the certificate
  • Details of the authority who issued the certificate


To bring on an endnote to the points mentioned above, it’s quite evident that the upcoming SEO days are way faster and trendier than ever. And technology would be evolving at a swift pace. Few of the major changes and evolutions to note are obvious, while few more unprecedented ones are awaited and unexpected.

While voice assistant is the “in-thing”, it is here to stay for longer and it is sure to be more impactful in the days ahead.

SEO, like nothing else in digital marketing, is the most sought after feature to consider, irrespective of industry, products, and services. And before you conclude, keyword optimization is only one of the major factors that entail optimizing content for users.

With Google sitting at the top ruling over the SEO strategies, you have to be extra-cautious about the changing trends. The only sensible thing you can do is to get familiar with these trends, and hereby help your business grow.

Afterall, the trick is to generate more traffic from Google! And the SEO strategies for 2020 are the best suggestions that you can keep in mind to help yourself.

Good luck.

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Future of Digital Marketing In India Mon, 11 Nov 2019 07:52:50 +0000

Did you get the ad of a particular flight booking company while searching for the air tickets to your friend’s wedding? Is your inbox filled with some particular special skincare brands highlighting exclusive offers ‘just for you’?

Chances are you might scroll down for more options in flight booking, you might also ignore the exclusive deal mail, but probability says that it’s fifty percent likely that you will click the cheap flight website option that comes on the top ranks, you will visit the skincare online store to check out the further deals!

While you are looking for options, the world is watching you!

There has been a continuous adaptation to meet the needs of customers and brands akin in the world of digital marketing. From banners to big data, established digital infrastructure has become essential for increased connectivity. Changes are happening much faster than expected. Carney Technologies Services being one of the top digital marketing companies in Kolkata is witnessing these amazing technological innovation and dramatic developments.

Stepping up of artificial intelligence

Carney AnnouncementThe typical marketing practice of generating web traffic on search engines is through paid search, or search engine marketing. Marketers either pay each time their ad is clicked (technically referred to as pay per click advertising) or when their commercial is displayed. This needs a specially trained and dedicated team who can decide what platforms to spend on to receive the most traction.

This idea of programmatic advertising is about probable distribution of the traditional method of paid media. This can be utilized by artificial intelligence to automatically buy the advertising space, with the help of data, and determine which ad should target what audience.


What is Facebook predicting about its ads?

There is fierce competition of Facebook, whether you see it or not.

With better inroads with advertisers, the platform has been successful in developing new ad products for it stories (experts believe stories will be a larger medium than feed has been). The new developments in the platform includes more than just the Facebook ads and are as follows:

  • A decline in your reach as more companies fight eyeballs
  • People will shop on Facebook
  • Facebook will become your wallet
  • Speech recognition technology will be implemented
  • More Video Ads

Instagram Marketing

From augmented reality (AR) to vertical video, Instagram Ads are here to stay and how! With Instagram Live, Stories, and IGTV, clearly, the influencers are here to make the more interesting than ever before.

  • Find out how to produce and edit vertical video so you can be ready for 2019
  • Design offline events by influencer marketing
  • Shopping on IG – swipe up in stories, tagging products, or shopping through the link in bio
  • Advertising on Instagram Stories is growing

YouTube Advertising – yeah or nah?

Experienced social media marketers find YT a viable advertising medium for 2019 and beyond. A new research reveals that consumers have a considerable response rate to YouTube ads as it continues to enjoy being the undisputed ruler of online video. Insights on YT advertising shows:

  • Viewers or customers recognize Ads on YouTube readily than of any other social media like Facebook
  • Ads for products or services with universal appeal receives more views and reduced cost per view
  • Marketers stay put in YouTube
  • Ad Views are influenced by audience interests and user device


More than 2.3 billion people globally use social media. Apart from the free profiles, the top social platforms such as Facebook, Instagram, Twitter, and LinkedIn, any business can use paid social ads to impact more customers.

Even companies which have stellar organic presence on social platforms need to combine clever text and images to leverage the power of social media advertising to engage and convert target customers.

So, here’s what’s next in social media industry:

  • Clear shift in focus – less on the feeds but more on private messages/stories
  • Trustworthy and authentic influencers aren’t going away
  • Brands will concentrate more on content and be more consistent across channels
  • Small communities is going to trump for big businesses


With the idea to change the entire biome of the public services, the Government of India has launched the Digital India programme to make the society digitally empowered. From application of the employment programs to food delivery options, everything is getting online. As understood, the digital marketing career in India can take you to the right place if you know where to start from.

The announcement from the Indian Prime Minister highlighted that by 2020 the digital space will see a significant change for the youth. Many industries joined are joining themselves to make e-India a reality.

With all these being said, small to mid-sized companies need the help of the skilled work force from the SEO company of India. Carney Technologies services is a promising name in the Eastern India who has worked with over a hundred clients and bringing their digital presence afloat.

Many institutions are nowadays introducing degree courses that focus of various disciplines of Internet Marketing such as understanding the content marketing services India, pay per click advertising, SEM, SEO, email marketing and more. Should you wish to make your career in this challenging field, reach out to Carney consultancy services.

Why future of digital India looks bright?

For individuals For businesses
More institutions with digital marketing courses Growth in government’s e-marketplace
Growth in the number of internet users Reaching global markets
Small towns getting digitally equipped Higher engagement rate
Affordable course for professionals Affordable for advertising
Increased digital classifieds market revenue


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How emotional marketing can drive business growth? Fri, 01 Nov 2019 11:02:46 +0000

Were you growing up in India during the 90s? Do you remember the ever-popular and nostalgic advertisement of ‘Dhara’?

If not, let me remind you.

A boy, hardly 6 years old, in denim dungarees sitting on a railway station all alone. Suddenly, an old man passes him, and he shouts out to the elderly, ‘Ramu Kaka’. Later he tells the old man, he is running away from the home since ‘sab gussa karte hai’ – everyone scolds me. He has decided to leave home.


But, as Ramu Kaka progresses the narrative, the kid comes to know that his mom has made jalebi – the Indian sweet dipped in sugar syrup. A favorite among kids.

Our dungarees clad kid is tempted, forgets his anger and happily rides back home with the white-haired elderly. At home, with a jalebi in hand, the anger is forgotten and that’s the end of a sweet narrative.

At the end of the storyline, we get a glimpse of the magnificent Dhara oil – the product of the ad campaign – but that’s just for a couple of seconds. But in our psychology Dhara is engraved.


Because the advertisers utilized a sweet and innocent story and made the product a part of the campaign. The ad makers focused on the emotional side of the story, which made the advertisement relatable to the audience, and more effective.

The ad was a huge success, winning awards and accolades from the advertising world. The said product was sold like hotcakes and is still important in many households.

This shows us an important thing. When done correctly, emotional marketing can have a lasting impression on the customers and add towards increasing brand awareness.

Let’s understand what emotional marketing is, and how it can change the direction of the business.

Emotional marketing 

Emotional marketing In simpler terms, emotional marketing refers to those retailing tactics that primarily use sentiments for engaging with the audience. A great example is the Dhara ad mentioned above. These ads usually tap into singular emotion, from an extended range of the emotional spectrum, to draw out customer reaction. Ideally, the basic emotions – happiness, anger, sadness, guilt, or fear are preferred by advertisers but that is not an exhaustive list.

Depending on the audience demographics, type of the product, and the marketing goal – the agency and the advertisers would draw out the marketing strategy and choose the triggers to bring out the desired emotions.

Why do such advertisements work? 

Humans are emotional beings; they feel and relate to emotions. An item or a concept triggering pleasant, or unpleasant, emotions can have a great impact on its overall acceptance. Apart from that, the following reasons reflect why emotional marketing works:

  1. Helping consumers in deciding from their heart

Such a form of marketing triggers the emotions of the consumer, forcing them to make the buying decision from the heart rather than the mind. Think about the recent wave of sales on the popular online shopping portals in India. Catchphrases like ‘best deals’ or ‘lowest prices’ attracted the attention of the buyers and the casual onlookers – forcing them to make a buying choice.

Yes, it might not be an impulsive buy and you might have got the product on a freak deal – but the thing remains the same – the catchphrases triggered your emotions, forcing you to make a buying choice.

And, you are not alone. According to a survey, the advertisements that focus on emotions have a better chance of succeeding. That means people are attracted to emotions and would make buying choices based on them.

Emotional marketing

  1. Emotions create a lasting impression

Let’s, get back to the Dhara advertisement mentioned at the beginning of the page. The ad came out in the late 90s and is still remembered for its simplicity and innocence. And, so is the product associated with the ad – the mustard oil named Dhara.

The point here is emotional marketing could help to make a lasting impression on the customers. In some cases, it could lead to brand awareness – consumer’s ability to recall a brand or product. Emotional marketing can direct consumer behavior, and push those (consumers) towards the intended item.


Using emotions for marketing and advertising can surely make or break an advertisement campaign. It is a secret tool, which when used in the right direction can bring in more sales for the brand and the company. To create an effective emotional marketing campaign, the industries need to focus on the consumers and pick those emotions which the consumers will resonate with.

Carney Technologies Services, is a digital marketing agency, is taking the help of emotional marketing to create online campaigns for their customers. Visit or call +91-9163298336 to talk to them.

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15 powerful benefits of PPC for your business Wed, 16 Oct 2019 07:51:37 +0000

Once you catch hold of a loophole in your advertising strategy, the need of replacing it or making productive changes comes into the picture. When you decide on sweeping over old strategies and replacing it with new ones, then remember these powerful benefits that you can get out of PPC or pay-per-click advertising. What makes it special? You only pay when the ad is clicked. So if you need more time to think or more details about this subject then keep scrolling to find out the top 15 advantages your businesses can get through PPC.

Explore the endless possibility through PPC advertising

Few things don’t come with an expiry date and the internet is one such invention. The information remains intact, producing leads and increasing sales for your businesses. Dig into these advertising to understand PPC management better.

  1. Immediate Results

Who wouldn’t appreciate an express positive result for their business? Every business is chasing success and they love the sound of the word ‘sale’. Undoubtedly, even if you don’t agree, there are thousands of individuals looking for your service as we speak. The challenge is to find them or reach out to them which PPC advertising does it beautifully.

  1. Rejoice over quality traffic

Search engine traffic is extremely beneficial, because through organic search consumers are looking to buy exactly what you are offering. It’s considered one of the best ways to pull fresh traffic into your business.

  1. Expect a tremendous boost in website traffic

It does so because people who are clicking your ads are looking to get the service instead of just window shopping virtually.

  1. Gives your business the first look

PPC advertising makes your business appear on top of the search which gives the benefit of turning the fresh pool of searches into customers.

  1. Good conversion rate

It will be satisfying for you to know that search traffic is most likely to give you conversion than any other source of traffic, surprised? So positioning your business ad in the right direction is a clear ticket to business growth.

  1. PPC is easily measurable

Due to the pay-per-click criteria, you will be able to easily measure return on the advertisement. Isn’t that great?

  1. PPC advertising over the organic listing

PPC gives more options to help you in generating more results. You will be able to add a customer’s review of PPC advertising.

  1. PPC works unaffected from Google algorithm or SEO

PPC is not considered risky for all the right reasons. Unlike organic listing, your business success is not largely dependent on Google updates or SEO. You spend the money and get the returns.

  1. PPC has a targeted advertising

This advertising is focused; you can get options to target as per location, people’s behavior, and interest.

  1. Increases your brand recognition

You can expect this advertising to build brand equity. When people find you easily, your brand will be known in a bigger circle of consumers.

  1. Budget-friendly

Undoubtedly, this kind of advertising is budget-friendly. You are not paying a single penny extra for anything that doesn’t benefit your business.

  1. PPC Advertising is good for revenue, sales, and leads

It does benefit in increasing revenues for your business in a lot of different ways. This ritual keeps on recharging your business conversions until you keep offering great products for sale. However, to gain the desired benefit from PPC advertisement, it’s suggested to take a specialist help.

  1. PPC offers accurate information

It reaches out to the audience and informs them about what they had no idea before. This builds trust in the consumers for the brand you are offering.

  1. Excellent functionality and reporting

With the help of other platforms that PPC works in, different tools can bring drastic benefits to the reporting system.

  1. Comes with a testing capability

PPC advertising gives a very clear chance of experimenting with business with different keywords and advertisements.

Now that you know what fuels PPC advertising and how it can benefit your business, it will help you in decision making and switching to PPC for proven results. It’s easy to vouch on this kind of advertising but it’s only justified if you hear a reliable source who went through these benefits for real. To bring the point home, these points are recorded by the experience of diverse business owners from different sectors who chose to put their businesses under PPC advertisement. They, in turn, experienced benefiting and fast results which are put forward for you to give it a try.

To add up to your business knowledge, PCC advertising is also very beneficial to outrun your competitors. However, your focus shouldn’t be to outrun them but to increase your brand demand and most importantly build trust with your consumers. This simple rule of business can bring you desired and long-term results with the help of PPC advertising.

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Mobile is the new TV Tue, 01 Oct 2019 08:14:07 +0000

Mobile is the new TV

  • Recent studies reveal Netflix, Amazon and NOW TV have more UK subscriptions than traditional pay TV services
  • 2018 was the first year when Pay TV revenues declined, paving way for more online streaming subscribers
  • Broadcast TV continues to be popular, but 16 to 34-year olds are shifting to online
  • Streaming revenues considerably outstrip physical sales in the music industry

Netflix recently launched its cheapest subscription plan in India at Rs 199 for a month. And everyone started planning for the next binge watch. And, many fell in this advertising quarry. Users will only be able to stream their favourite series and movies on smartphones and tablets.

What triggered them to make available this OTT platform only online?

 Is it safe to say yet that the growing tribe of millennials is responsible for the slow demise of TV, not just in India but all across?

Dipstick survey by the Indian arm of market researcher YouGov and a leading channel, shows that older cohorts use less social media networks than the millennials.  It also highlights most millennials (between 22 and 37 years in 2018) consume news online, and only a minority of the youth reads newspapers or watches TV news. The share of millennials watching online entertainment (48%) exceeds significantly than the share of those watching cable TV (43%).

watching TV

People are spending more time online than watching TV. And, it’s happening faster than expected.

What is attributing to this structural shift taking place from TV to online viewing? Sameer Nair, programming veteran and current chief executive officer (CEO) of Applause Entertainment, finds the viewing shift is not just in the younger audiences – “ it is happening for the first 100 million viewers—the ones who first got satellite TV, first got internet, first experienced social media and e-commerce. This audience is fatiguing from the sameness of TV content over the past 18 years and seeks a change. The shift is gradual but real.”

TV content

eMarketer’s UK senior analyst Bill Fisher said, “consumers in the UK are watching more digital video content, and more of it on smartphones, than ever before,”. “What they’re watching is changing slightly, though, with the influence of quality TV programming being keenly felt. We all know about the impact that subscription video-on-demand platforms like Netflix and Amazon Prime have had on consumer behavior. But even on platforms more associated with user-generated content (a la YouTube), there’s an increasing tilt toward longer-form viewing, often via channels on the platform with high production values. Marketers are watching this trend with interest, particularly given the ongoing saga that YouTube’s been having with brand safety.”

Shift in paradigm

This rise of cord-cutting and smartphone penetration, there has been a radical transformation than what was practised in since the 1980s. Little did we wonder about the following when talking of massive adoption of mobile television streaming through OTT video sources.

  • What types of professionally-produced content are being watched the most on the mobile phones?
  • Is Mobile TV the new trend? What is the social context of how and where are people watching it?
  • Will this cluster of shift in the behaviours across large numbers of users help target the design of new Mobile TV services?

There has been a constant predicament where researchers and debaters say mobile viewing “cannot generate” a relaxing experience as much as that of a television set given the smaller size of the screen; however, exploring the ways mobile is currently being used in a world of near infinite program choice speaks differently. It is, in fact considered as a new mass medium with its own content and usage modes. Content developers are more into understanding what is best suited to this medium, and argues that new types of content must solely focus on mobile viewing experience. While the highlight is in making content pieces that involve shorter attention span and can be viewed in noisy environments, any leading Mobile TV channel must also focus on the triumvirate of content — entertainment, news, and sports.

video and streaming

Consumers’ appetite for video and streaming is insatiable, finds Deloitte.

Consumers are increasingly in control when it comes to selecting media and entertainment options. All thanks to the proliferation of wireless connectivity, mobile devices, and alternative digital media platforms. And, the demands are at an all time high where they expect original, high-quality content at lesser pay packages.

Illustrating major shifts in media consumption, Deloitte finds:

  • The incessant growth of adoption of streaming video subscriptions as consumers looks for original content
  • Consumers are reassessing the value of their pay TV subscriptions
  • The rise of MilleXZials, that is generation X (ages 35–51) now closely mirror the generation Z (ages 14-20) and millennials (ages21-34)

Golden Globe Awards

2018 Golden Globe Awards officially recognized the high quality of original content being offered by video streaming services.  The three most extensive streaming video services, Netflix, Hulu, and Amazon (as per the number of subscribers) combined to win 5 of 11 awards in the television category. Media companies are also increasingly going direct-to-consumer with their own digital streaming services. The most practical challenge, however, is that customers may be unwilling to spend for select content over their other paid subscription services. They may find multiple subscription services costly and confusing and prefer to scale back. This is when, experts believe, the content will take over – there is no end to the original content, and the hunger for innovative stories (in any format) is far from dead.

Ofcom’s Media Nations report conducted a comprehensive study of major trends in UK’s television, radio and audio sectors which shows an increasingly fragmented landscape. The key finding include:

  • Streaming overtakes the figures in pay TV: Netflix, Amazon Prime and Sky’s Now TV – three most popular online streaming services overtook the number of pay TV subscriptions, at 15.1 million in 2017
  • PSB spending less: The BBC, ITV Channel 4 and Channel 5 reported a record low spending on original UK-made programmes in 2017
  • Broadcast TV viewing is also declining: The amount of time spent watching broadcast television is seeing a considerable reduction, and it is steeper amongst the children and viewers aged 16 to 34
  • Viewing habits shifting: Total daily viewing time across all devices is seen to be 5 hours one minute. Two-thirds (three hours 33 minutes or 71%) was to broadcast content, and 1 hour 28 minutes to non-broadcast content. Among 16 to 34-year-olds, the daily viewing time in 2017 was 4 hours 48 minutes in total. But, less than half (2 hrs11 minutes or 46%) was that of the broadcast content.

Changing viewership

The grounds for this growth in video streaming platforms and their viewership are not challenging to find. A report by PricewaterhouseCoopers (PwC) titled Global Entertainment & Media Outlook 2018-2022, states data consumption in India is set to increase as mobile connections reach 850 million people by 2022. That being said, the country will become one of the top 10 largest video streaming markets in the corresponding years. Clearly, non-linear media is assumed to grow on the back of an increase in lower Internet prices, handheld device penetration, demand for content and entertainment on-the-go.

TV demands a precise schedule, which young people find hard to adhere to. To be sure, TV has forever been and will always be a household device whereas the use of mobile is more personal. This influences the nature of storytelling on TV, which will invariably be “family” oriented rather than exclusive, which is possible on mobile phones. The inherent advantages of online content such as gamification, the convenience of VOD, the variation of content and on-the-go viewing are what attracting more viewers than the traditional cable televisions.

The new age of Mobile Video (Advertising)

If you have to define what’s the one thing that is contributing to the rise in the online video interactions than the traditional offline (TV) content is the lesser distraction available on phones compared to TV. Top line numbers show mobile video viewing is has already eclipsed into desktop’s lion share of video views. This migration can be attributed to the advance of 4G mobile networks that is making mobile video accessible by reduced latency for more consumers in markets.

While on the subject, let’s also understand that mobile video doesn’t just command the OTT platforms. It’s also emerging as the best way to explore products for any purchase. Animoto, a company that provides an online video creation application, found this as the key takeaway point in one of its conference that consumers prefer video over text descriptions for any product.

The space available on smartphone and “phablet” screens are smaller compared to TV and desktop screens, but the effectiveness of mobile advertising through video content is expected to reach new heights.  More so, as they are taking a pivotal role in enhancing and influencing the purchasing process.  The uptick in ad spend will definitely move ad-tech giants to bulk up on mobile video capabilities.

Using mobile video programmatic platform which strike the right Artificial Intelligence (AI) can deliver personalized ads that are laser-targeted to individual users. RBC Capital Markets and Advertising Age found in its research how programmatic advertising has reached a tipping-point and is gaining traction in geometric progression. Digital agencies, today, need little convincing to render how mobile video and programmatic advertising dovetails. The massive opportunities knocking at the intersection of serious drama content and high-energy ads can help induce the right consumer emotion.

  • Business Insider Intelligence forecasts that smartphones will account for more than 1/3rd of all online video ads by 2018
  • Tablets have grown to account for more than 20% of video ad views (which is almost double than from 2013).

By 2023, digital will surpass two-thirds of total media spending, eMarketer found in February 2018.

Digital ad spend has grown, and now is the time for video ads. Twitter attributed more than half of its ad revenue.

Snapchat also reported its premium mobile video ads crossed 70 percent of the total 13- to 34-year-old U.S. population in the last quarter of 2018. Facebook video advertising to see more activity this year and beyond.

Formats like Stories taking center stage across the Facebook Inc. portfolio and in-stream video delivers more long-form, curated and original programming through Watch and IGTV, says 4C CMO Aaron Goldman.

Why should we care?

Mobile video consumption advances to rise, and the habits people watch traditional TV are changing. Nielsen Total Audience Report showed how live TV viewing among 18- to 24-year-olds has seen a steadfast decline since 2016.

eMarketer forecasting director Monica Peart discussed in one of her conferences about the steady shift of consumer attention to digital platforms. Subsequently, it hit an inflection point with advertisers, which is compelling them to turn to digital to explore the incremental gains in reach and revenues. It’s not far when traditional media advertising will become inert.

To stay ahead of the curve, entrepreneurs and marketers will have to stay abreast of mobile video consumption fads more than ever before. Market research giants such as eMarketer’s predict that with such significant milestone underfoot, mobile will surpass TV sooner than we thought. And, advertisers will need two-fold attention – recognising how much ROI traditional TV ads are delivering while keeping the pace of their video ad investments with online video consumption.

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GoodFirms Recommends Digital Marketing Services by Carney Technologies Services Mon, 16 Sep 2019 08:16:36 +0000

About Carney Technologies Services

Carney Technologies Services was incepted in the year 2009 as a digital marketing agency focusing solely on SEO and website development.

The company has transformed from a start-up to a team of over 25 in-house experts and has set the benchmark for digital marketing excellence not just in India, but across the globe.

The team of tech experts at the company comprises of the top-notch digital marketers, web developers, and designers, content developers, and writers.

Carney GoodFirms

The technical experts at Carney Technologies Services grind to define and drive business-changing results for their clients, delivering unparalleled insights and award-winning digital experiences.

Carney has partnered with some of the leading brands in the industry, creating web development, web designing, content creation, digital consultancy, and more.

The company excels in providing exemplary services like local marketing, search marketing, inbound marketing, web designing, app development, and web development.

Carney Technologies Services caters to industries like advertising & marketing, entertainment, education, healthcare & medical, hospitality, IT, designing, media, transport & logistics, and hospitality.

Apart from digital marketing, the company also offers digital marketing training services along with other services like medical record review and retrieval services.

GoodFirms Research Methodology

GoodFirms is a well-established online B2B company that connects IT service seekers to the service providers. Millions of service provider companies are examined by a panel of talented and brilliant analysts at the company under GoodFirms research process. These companies are based on three crucial parameters of the company’s search process, which are Quality, Ability, and Reliability. These companies are further scrutinized based on their market penetration, client satisfaction, and total experience gained in the industry compared to other companies. The companies fulfilling these criteria are added to GoodFirms list of service provider companies.

GoodFirms also carried out an evaluation process on Carney Technologies Services and found the company to be delivering exceptional digital marketing, SEO, and web design services.

Acknowledged by GoodFirms

GoodFirms appreciated Carney Technologies Services for its noteworthy progress made in the field of digital marketing, SEO, and web design service.

1).Digital Marketing Services

Carney Technologies Services provides exceptional digital marketing solutions to its clients to upscale their business to new verticals.

Utilizing proven SEO services, excellent content marketing ideas, and exceptional web development, the company has helped businesses in bringing brands to the forefront of their industry.

Carney Technologies Services proffer full-service digital marketing agency and has achieved industry-recognized certifications.

The team of digital marketing experts at the company create unbiased strategies with the latest tools and techniques, including perspectives across all digital marketing verticals.

The company has been recognized internationally for being well-versed with the latest technological advancements in digital marketing solutions.

Considering these grounds, GoodFirms will soon facilitate Carney Technologies Services among the best Indian digital marketing agencies.

2).SEO Services

Carney Technologies Services provides remarkable SEO Services for the magnetic business growth of its clients.

Since the last decade, the company’s approach to SEO subsumes all the main marketing channels into a carefully crafted strategy to drive sustainable performance and stronger success to the client’s business.

The company applies the concept of offering business growth in exchange for affordable SEO services.

Carney Technologies Services provide magnetic business expansion by assisting their clients in all the stages of digital marketing right from pouring them with business leads to mounting their business searches.

The team of experienced tech geeks at the company follows the motto of growing with the brand for ultimate productivity. This team of tech-savvy developers assists their clients with effective SEO plans, its execution, and the budget.

These exceptional factors will soon lead Carney Technologies Services to grab a name among the best SEO companies at GoodFirms.

3).Web Design Services

Carney Technologies Services work on the motto of “bringing the art to the cart,” to their clients by designing the most creative and unique web solutions.

The web design process at the company is built around consistent communication and collaboration with their clients. Throughout the process, the team of skilled web designers strictly focuses on the client’s requirements and holds several creative meetings and opportunities working on the client’s feedback.

Carney Technologies Services possess years of responsive design experience that helps them to deliver quality work to their clients.

The team of proficient web designers provides web designing solutions for all users and devices while continually improving on their existing skills.

The web designers at the company provide exclusive custom web design solutions that are built as per the requirements of their clients.

Considering the facts mentioned above, GoodFirms will soon facilitate Carney Technologies Services among the top web design agencies in India.

About GoodFirms

Washington, D.C. based GoodFirms is a maverick B2B research and reviews firm that aligns its efforts in finding the top digital marketing, SEO, and web design companies delivering unparalleled services to its clients. GoodFirms’ extensive research process ranks the companies, boosts their online reputation and helps service seekers pick the right technology partner that meets their business needs.

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You approach. We deliver. Fri, 23 Aug 2019 12:03:36 +0000

Worried about creating a compelling copy? Not sure if purchased email lists are worth the risk? Confused about social media breakdown? How are you planning to geotarget blogs? What should you consider to get the best through online marketing gamification?

Let that sync in.

world of marketing

We know, right? And it is just the tip of the iceberg when you think to be one of the front runners of your industry in the virtual space.

Let’s not doubt the shift in paradigm in the world of marketing. Although undeniable that the world looks much different than what it was a decade ago, we have a different take on the aspect when it comes to marketing.

Traditional marketing, today, is failing to reach audiences like it used to. Even in its heyday, it was never considered the most précised approach. Newspapers and magazines are close to obsolete when it comes to the millennials, while the TV and radio are also declining in a major way.

For the foreseeable future, what has grown in its place is digital marketing, or as we refer to as marketing. In order to avoid the overwhelm, the easiest way we explain digital marketing is as the data driven and targeted brand promotion through technology.

We, at Carney are one of the trailblazers and have yielded prolific results with our exceedingly organized, highly targeted approach.

Wondering where your marketing is going next – social media

The demand for human-centered experiences is growing at a breakneck speed where not just faster collaboration is a mandate but should be more responsive to the advancements.

Delivering personalized experiences will only seem tricky if your marketing efforts aren’t integrated.

So, the dreaded question of what you are doing on social media for brands can be deceptively challenging. The heart of the new digital age lies in social media and has become an unrivaled tool for building rapport with customers, with one-on-one conversations, enabling round-the-clock engagement.

Bringing together code, content, and context – SEO

Search engines put human users in control and there lies the opportunity and the challenge for the brands to control how they can tap the potential leads to research, learn, and buy their products.  

So, if you are interested in rising through the ranks, not just the SEO but it will be our guided organic marketing that will help your brand grow. Find out how content, user experience, and earned media can create a marked change in your online presence. Meet us to find out how our experts can make your brand discoverable and attractive to potential customers through holistic approach.

Realize your vision – Website Development

Trust when we say no successful website built is an accident. Since its inception, technology to the process, each part of it needs planning, communication, and experience.

Carney provides development ingenuity along with technical flexibility that is involved in planning for your website. Our process is iterative and ensures cross-disciplinary reviews that checks on reliability, functionality, performance, and security.

Being with you – always

What do you think is the key thing to remember when it comes to developing and managing your online presence? That, it is never a “finished product”. Staying in tune with current trends and best practices is imperative if you want to stay as one of the front runners of the industry. We understand how difficult it is for business owners to shift their focus into anything other than their efforts on everyday tasks. That being said, it is also easily understood how things will become difficult and might impact the efficacy of your web presence if you need to take up everything on your own. It is no mystery today how failing to continuously monitor and regularly enhance the performance of the web presence will consequently cause a decline of your brand value.

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Local SEOs impacted negatively by new GMB features Tue, 16 Jul 2019 08:46:36 +0000

If you are regular with the world of tech and local SEOs, you might be well aware of the new Google My Business features introduced by the search engine. One of the major attractions was the short URL or @shortname for businesses. Though received with much anticipation, the feature reportedly faced issues leaving users puzzled and looking for explanations.

Google My Business

What’s happening exactly? Two different issues

Few weeks after the new shortname feature was introduced, SEOs started noticing bugs, though not all. Adding @shortnames to their clients’ GMB profiles made the reviews disappear, and at times the listings got suspended.

Removing the @shortname made the review reappear in Maps!

This was the scenario for most of the local SEOs, if not all.

If on one side, the disappearing reviews issue is a bug that bothered the SEOs and their work, the missing listing bug was the icing on the cake!

Why are shortnames introduced?

Shortnames are introduced with the intension to provide a short URL that can be promoted anywhere by local businesses and will reflect on the GMB profile when searched on Maps or Google.

What are the other branding tools introduced?

As per Google’s announcement on branding tool made on 19th June 2019, a number of new GMB features were introduced to encourage more local businesses to claim GMB profiles. As per a survey, roughly 61% of local businesses had claimed their GMB listings this year. The flip side remains though, that rest 39% are yet to claim the same.

List of newly introduced GMB features:

  1. Add a logo: Businesses can display their logo on the upper right of the profile
  2. Cover photo: Users can see the chosen photo of the businesses in the profile
  3. Dynamic photo module: A prominent new carousel/slide show module is being introduced with the ability to add captions soon
  4. Welcome offers: Can be sent to customers and prospects who follow a business
  5. Promotional assets: A new site to be launched to create and order stickers, posters and other promotional assets.

What’s Google’s take on review disappearing bug?

Google has been aware of the bugs – both the listings problem and the disappearing reviews. To address these, the search engine maestro assures of a resolution to “come soon”.

Google’s statement to address the issues:

“The recent concerns around the visibility of certain business listings are being corrected. The business listings were not suspended, but instead were not being shown as visible due to a technical issue. Business owners who experienced issues should be able to see their listings in Search soon. While some users may have experienced an improvement to the situation with the removal of their short name, the issue was not directly tied to the short name feature.”

Why are the SEOs bothered?

Google shortnames has been a very useful marketing and branding tool for local businesses. It is also a convenient way out for customers looking for quick searches for specific businesses. Ironically, the rollout has not worked out the way expected. But we can be rest assured that Google would soon look into the matter and would come up with a resolution sooner than known.

Wait and watch…till you, as a local business or SEO can resume adding @shortnames to your/customers’ GMB profiles.

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