A digital strategy, also known as digital media strategy, is a structured plan to maximize the business benefits of data assets and technology-focused initiatives. To make a successful digital strategy, the most important thing is a cross-functional team with every individual expertise in executive leadership, marketing and information technology.
It is crucial to follow a cohesive digital strategy to let it allow you to reach your target audience more effectively, with the right use of right platform by checking the demographic presence of individuals or groups.
These are the following few steps followed by us to create an effective digital marketing strategy:
• We build the buyer personas or identify the target audience as individuals or as groups based on demographic or psychographic information.
• We identify our exact goals as well as the digital marketing tools required to meet the goals.
• We evaluate our existing digital assets or channels to incorporate into our strategy.
• We audit and plan the owned, earned and paid media campaigns, which can be the form of
content, tools like Google Analytics or platforms like Google AdWords, Facebook, Twitter etc.
• We bring it all together as a whole once our planning and research are done.
Digitalization is one of the most important parts for any business to thrive. The level of competition for both startups and existing agencies has drastically changed, demanding them to revamp their digital strategies. Regular updates – in terms of strategy, marketing and promoting their brands – would allow you to grow as a market leader in the long run.
There are typically 9 key components that contribute towards a successful digital strategy. Each of these components depends on your business type and industry. These components include: Online Presence, Digital Marketing, Online Selling, Customer Interaction, Online Security, Supplier Interaction, Mobile-based Solution, Right Digital Technologies and Cloud Computing.
Though there is a tendency to interlink the two, but no, digital strategy is not the same as digital transformation. The two terms are closely related, but differ in scope.
On one hand, digital transformation affect areas like customer experience, operational processes and business models, and it requires coordination across the entire organization including business culture changes. On the other hand, digital strategy focuses mainly on technology and not on culture. It is more relevant to changes in business models to create the possibilities of a company to become digital business.