Complete Digital Strategy

Re-imagine your business with innovative and strategic digital innovations.

Why Do You Need To Revamp Your Digital Strategy?

Why Our Assistance?

Carney Technologies Services can help you in building strategic responses for digital management so that your targeted audience can find you easily.
We, with an experience spanning a decade, have helped both existing companies as well as startups in establishing their online presence. Our successful partnerships, coupled with measurable results, make us the leaders of digital business strategy.

Our integrated approach combines different factors like Content Creation and Marketing, Social Media Marketing, Search Engine Optimization and Online Advertising, which will help you in generating more sales and better opportunities for your business.

Content Creation and Marketing

The right content can take your agency to places. However, it is not enough. Without the right marketing strategies and effective implementation, you cannot have the desired results.
We can help you in understanding what your customers are looking for, and assist you in creating valuable contents for your agency. Our digital consulting services ensure you receive a greater number of organic social shares from the viewers.

Besides that, we have the resources, both creative as well as technical, to help you with the steady flow of good quality content, which will have an engaging effect on the readers.

Search Engine Optimization (SEO)

Search Engine Optimization is an effective tool in creating better business opportunities for your agency. While others try to decode the algorithms for generating results through SEO, we focus on clear information transformation and suitable website structure for producing better outcomes.

With these factors in hand, your clients and customers can have access to correct information regarding you and your agency. This approach has been successful in creating organic and long-term traffic for our clients’ websites.

Social Media Marketing (SMO)

Social media platforms can do a lot more for your company, than just posting pictures and stories. A good social media strategy, developed with keeping your target audience in mind, helps in establishing your brand.

We can help you in planning the content, and developing a posting schedule that would increase your agency’s reach among the customers.

Website optimization

The real value of your website’s traffic depends on its conversion rates. With the help of analytics and landing pages maneuvers, we try to implement changes that can direct your web traffic to favorable conversions.

In the world of digital marketing, you can trust us for creating a growth revolution for your company.

Frequently Asked Questions(FAQ)

1. What is Digital Strategy in Business?

A digital strategy, also known as digital media strategy, is a structured plan to maximize the business benefits of data assets and technology-focused initiatives. To make a successful digital strategy, the most important thing is a cross-functional team with every individual expertise in executive leadership, marketing and information technology.

2. Why is it important for a business to adopt a digital strategy?

It is crucial to follow a cohesive digital strategy to let it allow you to reach your target audience more effectively, with the right use of right platform by checking the demographic presence of individuals or groups.

3. How do you create a digital marketing strategy?

These are the following few steps followed by us to create an effective digital marketing strategy:
• We build the buyer personas or identify the target audience as individuals or as groups based on demographic or psychographic information.
• We identify our exact goals as well as the digital marketing tools required to meet the goals.
• We evaluate our existing digital assets or channels to incorporate into our strategy.
• We audit and plan the owned, earned and paid media campaigns, which can be the form of
content, tools like Google Analytics or platforms like Google AdWords, Facebook, Twitter etc.
• We bring it all together as a whole once our planning and research are done.

4. Why is revamping my digital strategy crucial?

Digitalization is one of the most important parts for any business to thrive. The level of competition for both startups and existing agencies has drastically changed, demanding them to revamp their digital strategies. Regular updates – in terms of strategy, marketing and promoting their brands – would allow you to grow as a market leader in the long run.

5. What are the key components of a digital strategy?

There are typically 9 key components that contribute towards a successful digital strategy. Each of these components depends on your business type and industry. These components include: Online Presence, Digital Marketing, Online Selling, Customer Interaction, Online Security, Supplier Interaction, Mobile-based Solution, Right Digital Technologies and Cloud Computing.

6. Is Digital Strategy the same as Digital Transformation?

Though there is a tendency to interlink the two, but no, digital strategy is not the same as digital transformation. The two terms are closely related, but differ in scope.
On one hand, digital transformation affect areas like customer experience, operational processes and business models, and it requires coordination across the entire organization including business culture changes. On the other hand, digital strategy focuses mainly on technology and not on culture. It is more relevant to changes in business models to create the possibilities of a company to become digital business.

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