Every website has its own ranking as per viewed by the audiences and provided by Google. The problem starts when the websites witness fluctuation in the rank that can even result in the shutting down of the website. With various tools it is now easy to detect the reasons and components that causes ranking drop. Creating a checklist of the reasons that causes ranking drop may help you keep your website rank stable or can improve it further.
10 reasons that are very important to know about ranking drop are:
- New links: When a sudden addition of new link is done in the website it is observed that the ranking of that particular page or website to which the link points fluctuate. These fluctuations can be tested with tools like Majestic SEO, Ahrefs, etc.
- Lost links: Just like new links influence the ranking of the website, losing links can also affect the ranking. When you change your website domain and it malfunctions or behaves in an unnatural manner then this can lead to fluctuating ranks and ranking drop.
- Dropped re-directions: It is the problem caused due to manipulation in the domain which causes in the manipulation of the server. Due to the change in the domain or the link the website may not open properly causing a ranking drop.
- Manual or algorithmic penalties: Every website has to follow certain guidelines stated by official Google Web Master. If you try to manipulate ranking through unnatural link building or spun contents then Google can apply a “rank transition function” which affects your ranking.
- Algorithmic changes: When there is a change or update in the algorithms of Google then also your website’s raking may fluctuate.
- Checking the technical fundamentals: Not only basic factors influence but technical factors are also responsible such as unnecessary pop-ups, designing of the webpage, etc.
- Changes to the site: Any change to the website may also result in fluctuating rank or drop in the rank.
- Server issues: Any unusual error or manipulation in the server cause in ranking drop as well.
- Change in search behavior: The taste or criteria of people changes due to the launch of something new and better results in ranking drop.
- Click-through rate changes: A catchy title always attracts people and if the title or the headline you provide is not attractive then the views will be less and will result in ranking drop.
Remarketing is a common and popular tool used by digital marketers. It is a rather clever way to connect with people who visited your profile but did not make a direct purchase or enquiry. It is only common for buyers to roll through websites at the first instance without converting. This tool helps you reengage with them. This is cutting edge technology and very few digital marketing agencies are aware of it, so it reaping the benefits now might be easier.
As you know human attention is one of the scarcest of resources. With the advent of technology, the span has decreased to a bare minimum. If you cannot attract an individual within mere seconds then, your chances of gaining their approval is forever gone. With remarketing, it is possible to draw back his or her attention to your products or services once again. But how does this tool actually work, right?
Think of it this way, you visit or accidentally stumble upon a website while looking for a certain product or service and then you chose not avail the services or use the products available there. This tool will help the website or business post their ads and offers every time you visit the internet again for a certain length of time. Eventually if a deal interests you, you can choose to make an investment or purchase. This tool helps the website target the user or rather the browser of the user directly.
Remarketing is rather easy to set up as long as you understand the basics. There are many platforms offering up the benefits on a platter. All you need to do is gather all the information about the procedure, get all the resources in place and start your approach. The process itself has many benefits including:
- Reduced cost per impression
- Better conversion rates
- Improved ROI
- Precise targeting
- Cost effective branding
If this is your marketing approach then today is the time. If the steps seem confusing you can always seek out the help of a professional digital marketer with a penchant for new and improved marketing tactics.
Public Relations (PR) is the traditional sense is a playground for large conglomerates and big players in the market to create a positive image and enhance sales. Securing advertisement space and newspaper coverage is one of the effective ways for any PR campaign. Although much importance is not given to the traditional style, online PR offers greater benefits, and strategic development for any company.
Social media marketing makes the best use of sites like Facebook, Twitter, and more to engage directly with the target audience. This will help you gain better experience, and open new avenues in digital marketing field. If you want to cut out the uncertainties and as a newbie overcome them, then here are the things that you should do.
Firstly, you need to find stories that are relevant to you and to your audience. You may have to search high and low and with a collection of potential stores, you can develop a pitch. Presenting the story in an eye-catching and newsworthy way can fetch you huge amount of coverage. This also implies that you have to do the job of a journalist and prepare every aspect for them.
Secondly, there is no certainty whether your story will grab eyeballs or not. Even if your story works, it may so happen that they may just get in touch to check on the details, and not covered your story on the whole. To stay on the safe side, be sure to give a good impression and make their time worthwhile.
Thirdly, when you are taking PR online, although there is no guarantee that you will get an editorial link, but you can maximize your chances. Make sure to sue the coverage to build the link in other ways. This will also depend on the significance of your story, among the competing stories, which can put you out of the race. You have to accept failure and not repeat them in future.
Finally, there is no easy answer to whether you should offer an exclusive or not. Unless it is from a major outlet, you may have to make up in some other way. You need to be persistent with your efforts.
You should not be put off by the uncertainties of the process, and rather focus on ways of making your digital PR efforts fruitful. For professional assistance and learning, you can always rely on Carney Technologies Services.
When you are just beginning to explore the digital market, you will find that some websites are more dominant than the rest. This is because they are trusted by experts and search engines, and are highly regarded by the users around the world. At the same time, you may think who decides on the authority, and the truth is search engine giants like Google, and other search engines contribute to such decision making.
A link from a higher website is always valuable, and this is because Google will get a link from another website to your website as a vote of confidence. This will also help you to get better ranks and improve the quality of your links. One link from a high authority site has more value than accumulation of low authority websites.
So what really makes a link work? The key attribute as stated by experts is to attract audience, and not links, as the more views you have, the more authenticity, you can earn.
You may find it difficult to assess which elements will be prioritized by Google when it comes to search engine results. While they keep on updating their algorithm, unless you keep up, you may see your ranking lowering down with each passing day. The rule of the thumb is to put up quality content, and not something that you would not be happy to read.
More and more focus should be given on the content. It should be detailed, and not just full of words; easy to read, well formatted, and full of images, so that reading it is a pleasure for others. At the same time, do not go on repeating the same matter in different paragraphs, as this can lead to another younger and relevant site overtaking your search results.
There are different tools that you can make use of to judge the score of your site on various scales. For example Moz has an Open Site Explorer which allows you to do the same.
So if you want to gain authority in search engine marketing then you need to build your website and master your content quality to earn the certification from Google. Carney Technologies Services can help you with the same.
Have you wondered how your favorite online retailing site has been able to retain customers for so long? According to recent researches, it has been found that when a customer is looking for a product in particular, they would rather search in the retailing site before purchasing them, so that they can compare and choose. Surveying different customers, the number of searches is now spiking up every minute, and has been pretty dramatic over the years.
So what is it that makes some of the retailing sites better than the others? Some experts suggest that it is the personalization practice that allows them to influence the customers. Some have also pointed out that due to the presence and importance of search engine Google; people have become habituated with personalized search. The predictive capabilities of search engines is said to influence people and what they expect from their sites.
Since a consumer feels that the retailers are already familiar with their choices, doing business with them, will yield better results. The real opportunity of some retailers is to leverage the ability to curate particular types of products so that the consumer is not overwhelmed with the choices. So the concept of people searching for products on a particular retailer site rather than Google is also a threat to the search giant.
People have become so accustomed to such searching that they enjoy the idea that a selection can curate fulfilling their needs. Working with the merchant helps them narrow the list and get the selected choices top purchase from. This helps to enrich the online shopping experience, and make them masters in it.
So if you are retailer who wants to enhance their chances of search marketing, and want customers to do business with you, you can count on the services of Carney technologies Services. Not only will we design the perfect website, but also ensure that we meet your personalized requirements, to topple your competition, and rise to the top.
Businesses small and big have a continual tendency of generalizing consumer behavior. This is a fairly traditional outlook and even to this day this is true. The consumers are seen as one large group and are expected to act together. They are said to act in a similar pattern when a certain marketing or advertising coup is used to stimulate their fantasy.
Discounts and promotional products and a sale or two entices them all. The behavioral pattern is dominating in children and adults alike. Although the generic ideas are based on surveys and tests, recent research has proven them to be true only to a certain extent. You might not be able to see the individual choices and preferences readily but, they are always there. The pattern is evident.
Not every consumer is the same. This revelation is gradually changing the face of marketing presently. The engagement behaviors are different, the product choices seemingly same are different too. Sure we all like discounts but, not the same kind and not on the same products. The marketing companies are creating more narrowing their categorizing columns to differentiate different people with different preferences.
More and more surveys are being organized to detect the subtle and gawking differences alike. If you do not plan your marketing strategy precisely keeping your specific consumer base in mind, chances are your products will fail to impress the mass. Modernizing has had its influence on the consumers’ minds too. The more they become aware, the more they will choose variety.
The marketers are working day in and day out to understand and assess the behavior. That is why they are making steady progress and are capable of helping out other businesses with their new and improved techniques.
All of us use search engines daily without thinking much about it, but sooner or later you must have wondered how the sites are ranked. After all, if you search for a product or service you will get a whole list of websites which offer them to you, and the natural inclination is to click on the website which comes at the top as it is on the top of the list, so that must mean that they offer the best product/service.
Websites are not ranked based on seniority, they are ranked based on how well optimized they are. This is what has led to the rise of the SEO field. Consultants experienced in this field are hired on full-time and freelance basis and they work to optimize the website of their clients so that the website ranks on the first page of the result page of popular search engines like Google and Bing.
However, while it may sound very exciting many people also have questions on their mind, the most common one inexorably being “how long will it take before results can be seen?”
It’s a rather subjective question, to be honest. It changes from website to website. Factors can include situations such as the competition that the website faces, what kind of goals the website has, etc.
Another very important thing which the SEO experts check is whether your website is perfectly designed for an optimal customer experience. Nothing drives away potential customers faster than a website which is buggy and where you only see 404 errors instead of what you were really looking for.
Content is also a very important part of how SEO works and it is through the simultaneous use of high quality content and smart SEO tactics that the website’s popularity will start to rise.
All in all, if the SEO expert put in anywhere upwards of 12 hours of works into a website you will start to see the popularity of your website on search engines rise within days.
It is believed that content is the king, and the future of content is booming. For this reason, the market researchers have an obsession with fresh content and believe that it is the only way they can achieve success for their website. The expansion degree requires a certain amount of critical thinking and research which is an attempt to answer some big questions.
Some of the questions that all search marketers ask when going on content driven initiative are:
- Why is the content being created?
While many believe that including the keywords in the content is the key to achieve better results, but one has to understand the purpose of the creation on content in the first place. Some of the reasons for this are gaining social engagement, building a brand, converting objectives to lead or sales and more. It is better to understand the intention of such a move.
- Do you know your audience?
Analytics can be very helpful if you have existing content on your website, and want to add additional contents, to support the previous ones. You have to understand your readership, and then generate contents which generate leads. Assessing the demographics, you can slice and dice things to see how well content performs.
- What is right content?
Delivering the right message to your audience is very important and is an art. If you want to generate more site awareness, or conversion potential, you need to create content that is able to generate a digital ripple. At the same time, you can use tools which allow you to study which types of contents have worked for you, and then determine the pattern.
- Is your content tested?
Once you are sorted with the purpose and requirement of the content, you can test the quality and reception. This will allow you to figure the flaws, and make the changes before any serious damage is done. Focusing on customers and interest groups can help you get valid answers. This will help you gain insight of the kinds of content people are interested in.
Rather than walking blindly into a content expansion move, you should focus on things that give you solid results. Choose Carney Technologies Services which offers content development as a service.
It goes without saying that one of the biggest problems facing any website which has original content from ranking above the others is the fact that most of its content can be copied and used by anyone who has access to the Internet. One of the most startling facts is that even if your website has original content which has been still get copied and used somewhere else, the website which has plagiarized your content might even rank higher than your website, contrary to what Google claims.
The implications arising from such a situation are dire ones. It goes without saying that if your website ranks lower on the SERP despite having 100% original content, especially against websites which have copied the content and are providing relatively similar services as you, it can cause a drastic loss of commercial revenue.
Content goes beyond mere search engine visibility, however. The idea behind great content is to provide the visitors with information which they can use later on. This is what ensures that a passer-by ends up becoming a regular visitor. If you write a really informative and thoughtful article/blog only to have it stolen by content thieves, it can be rather disheartening.
However, this doesn’t mean that you should forget about using content altogether. There are still ways that you will be able to stop, or at the least, curtail content thieves from using your content for their own gains. Some of these strategies include:
- A quick and easy to prevent content theft is to disable the right-click option on your mouse. This will prevent people from accessing the copy option on the drop-down menu.
- You can check for content thieves effectively by using the search engines to search for text from your website. If you find such a site you can get in touch with the owner of the website to remove your stolen content. You can also get in touch with Google using their content removal form.
QUICK LINKS :
Life at Carney
CONTACT ADDRESS :
Carney Technologies Services
209, A.J.C Bose Road
Kolkata – 700017