Empower SEO with Entity Identity

Why are entities such an important factor in ranking in Google today? To understand what entities mean to SEO and how they would help in a more specific search, let’s…

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Why do Google Ranks depend on Backlinks?

If you search in Google asking for the top SEO ranking factors, you will find Links occupying a very prominent place. Google's Andrey Lipattsev, a Search Quality Senior Strategist at…

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Real-Time Marketing in Times of COVID-19

The current health crisis has impacted consumer buying patterns and priorities. Marketing strategies have to adapt to the change by moving to a more real-time realm while facing the challenges…

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