Essentials For Successful Landing Page Optimization

What drives people now to experience a positive experience has changed drastically over the years. Where banner ads were a rage, today the online consumer has become more sophisticated, and need to connect with the advertisement to result in sales. By understanding what people see, and how well they resonate, you can engage the customers and involve techniques that create landing pages.

There are different aspects to getting the perfect landing page, so that you can attract the target audience and more. Shared here are some of the points that you should consider, as ignoring them can reduce the success of your page, and minimize customer leads.

By giving your page the right heading, you not only have the chance of drawing customer’s attention, but also ensure them that they have hit the right page. However, you need to be careful that it is not similar to the page title tags, and should be well placed so that you have the search results and the keywords, through which you mean to attract.

Next will be the design of the page. It should be impactful, and should be able to influence the eyes. At the same time, you should have control over the modifications, so that the visitor’s attraction is drawn to the highlighted aspect of the page.

Since content is king, it should connect with the audience, and provide them immediate answers. It should be clear about what the visitor can expect from you, and you can study the successful contents, to get an idea about how you can make it better.

Many like to get maximum benefits at minimum costs, so your call to action (CTA) should be inviting, to build a relation with your customers. Rather than offering too many options to confuse your customers, make it simple by adding just one option, and give the customers the desired action. At the same time, keep an eye on your competitors, so that you identify what is working in attracting customers and what isn’t.

When you use the eye tracking technology for your page, you can figure how much the customers are paying attention to your page and content, and see what connects best with them. At the same time, you can give A/B testing a try which will determine which page should be permanently live. Checking the little details is also very crucial.

For online engagement, you need to focus on landing page optimization. Carney Technologies Services reviews your landing page, and match you up to your competition.

Is Dominating Google’s First Page Child’s Play?

What is the ultimate goal of SEO campaigns today? It is to dominate the first page of search engines like Google, Bing and Yahoo; preferably in that order. Getting in one of the first few spots is great but dominating the space can create an unequalled opportunity for businesses trying to increase their visibility. But that is the thing about digital marketing, precisely about SEO, it does not matter how religiously or relentlessly you customize the content and other elements of your website, some rival website will always try to beat you in your own game. It doesn’t matter if you make it so easy for Google, it doesn’t matter if you update and maintain your content on a regular basis, someone somewhere is always trying to ruin your global SERP domination plan.

Now don’t get me wrong, I have given the pep talk about “competition is healthy” myself and I know all that is to know about how monopolizing is bad and how user’s choices are being affected by this page domination theory. But it works and every time too! Why should a company give up on this resource? That is not how the world of SEO works. This is a greedy world, the focus is on succeeding, and too many considerations are not wise. Letting other companies win is a strict no no. About Google, the search engine is trying to make the experience better for the user. Anything thing that comes in its way is either ignored or removed. Plastering the SERP with links to or related to your site will not help. So what is the trick?

I cannot guide you through the process but I can give you some pointers. Here goes:

  • Choose killer non-competitive keywords.
  • Optimize the images with keywords. Yes, attaching the keywords can help.
  • Write consumer based personalized content.
  • Make sure you have a solid link building plan.
  • Then there is always paid search.

It is not child’s play, no. But with the help of a professional marketing agency you can surely find the perfect plan and work with it.

All That Remarketing Stands For

Remarketing is a common and popular tool used by digital marketers. It is a rather clever way to connect with people who visited your profile but did not make a direct purchase or enquiry. It is only common for buyers to roll through websites at the first instance without converting. This tool helps you reengage with them. This is cutting edge technology and very few digital marketing agencies are aware of it, so it reaping the benefits now might be easier.

As you know human attention is one of the scarcest of resources. With the advent of technology, the span has decreased to a bare minimum. If you cannot attract an individual within mere seconds then, your chances of gaining their approval is forever gone. With remarketing, it is possible to draw back his or her attention to your products or services once again. But how does this tool actually work, right?

Think of it this way, you visit or accidentally stumble upon a website while looking for a certain product or service and then you chose not avail the services or use the products available there. This tool will help the website or business post their ads and offers every time you visit the internet again for a certain length of time. Eventually if a deal interests you, you can choose to make an investment or purchase. This tool helps the website target the user or rather the browser of the user directly.

Remarketing is rather easy to set up as long as you understand the basics. There are many platforms offering up the benefits on a platter. All you need to do is gather all the information about the procedure, get all the resources in place and start your approach. The process itself has many benefits including:

  • Reduced cost per impression
  • Better conversion rates
  • Improved ROI
  • Precise targeting
  • Cost effective branding

If this is your marketing approach then today is the time. If the steps seem confusing you can always seek out the help of a professional digital marketer with a penchant for new and improved marketing tactics.

Progression of Google Search with RankBrain

Many a times, you may have come across news and articles where search engine giant Google has stated that it has turned its search to artificial intelligence, or has revealed a new algorithm. If you are wondering what exactly it means, then you should know that a very large portion of the queries that are typed in this search engine is already interpreted by an artificial intelligence system, RankBrain.

This AI system developed by Google helps to process search results using machine learning, through which computer programs are created to teach themselves to develop and changes when exposed to different kinds of data. As the third most important signal, the results of search are pretty significant, and more relevant.

RankBrain embeds vast amount of written language into mathematical entities, developing a format that will be understood by the computers. At the same time, when something that is unfamiliar to this AI is typed, by guessing the words and phrases, the results will be filtered and you will come closer to the answer.

The main purpose of having this intelligence system is to come up with answers for the questions which have not been asked before. According to Google, 15% brand new queries are being placed every day, of which it processes 3 billion searches per day, which means that 450 million per day are unique. Besides determining this, the AI has also shown room for improvement on Google’s own search engines, and has shown almost up to 80% of the time, the pages that would come up in the top search results.

This is not a terrifying thing for us, and it only means that the answers to our searches will be perfectly answered after a few years. Machines are indeed overtaking humans, and rather than running for the hills, you should learn to use it for your benefit. Carney Technologies Services will help you to make sure that your company stays in the top search results, no matter what changes with the systems are done.

The Domain Sub-domain Conflict

If you have been dealing with digital marketing for long enough you might have heard about or experienced the domain vs. sub-domain conflict. If you are a novice, you might stagger into the details of the same without any warning and face the consequences. However, using sub domains is a fairly common tactic amongst digital marketers working for big and small scale industries.

Some say that using a sub domain as a reference URL for an SEO enhanced content material can give rise to confusion and chaos and in turn dampen the rankings. The concept of sub domain through common has different facets to it. There are different types of sub domains so to speak. A multinational company might choose to have different sites for different countries or variation in the main brand website.

The difficulty rises from the fact that search engines like Google and yahoo can easily confuse the many sub domains. More often than not each sub domain and the root domain of a company or brand are given alternative rankings dampening the effects of digital marketing on a whole as far as that company is concerned. This can be referred to as internal cannibalism as the search engine is undecided about which page to promote better.

It might not seem like that bad a problem until it comes to your notice that in the long run it might deter your target consumers. Think of it this way, the consumers of one country or locality are getting to see the information about the outlet or the company located in another location altogether. The services, the price charts, the tactics and techniques are supposedly different. How many clients will keep coming to your page if that is the case every time they try to locate your URL? My guess would be, not many. So, do not get carried away by all the contradictory stories you hear and do your research well before you take any step.