Why content marketing is the oxygen of niche digital marketing?

Any digital marketer should be cognizant of the importance of content creation and how it will impact the business trends in 2018 and beyond. Marketers face growing challenges in creating content that not only depicts about their brand but also resonate with their target audience.

According to a recent study by Demand Metric, 90 percent of the companies have been reported to use content for marketing even when not all of them have a formal content marketing strategy.

Whether it is a cupcake maker explaining the exclusivity of the recipe to the high-tech firm in Silicon Valley, every industry can put content marketing to work. Understanding how it helps in the real time ROI development is thus gaining more popularity.

Why it’s worth writing for a niche target audience

Some information is worth repeating and rehashing because it’s important. But most of the time it is just the same couple of basic points that are re-released and remixed into the fray only to be gulped by the crowd.

The organizations that target niche markets have some unique set of challenges as those markets inherently have smaller number of customers and fewer opportunities.

The basic tenet of any good writing is to tell the tales not told. It probably not always means to find an entirely new topic but saying it in a new and original angle. The first thing you need to outline is how your brand can help solve the problems your target audience is currently experiencing. It might need a certain amount of time to improve on what is already out there or how the brand can either fill in any gaps.

Developing a niche content marketing strategy

Define your audience

Depending on if you are targeting one or several niche segments, develop the buyer personas which will make it easier to describe and understand audience’s interests, expectations, and online behavior. Qualitative studies, surveys and interviews can be utilized if you don’t have any client portfolio. Generally, it should include the following information:

  • Demographic data
  • Professional data
  • The goals and challenges the buyer could experience
  • Online behavior like purchasing habit

Research content and keywords

Keyword research is crucial to make the content stand out in the crowd. Identifying the potential content gaps and then developing the content plan will not only increase the chances of ideal customer finding but also benefit search engine optimization efforts.

Develop a content calendar

Consistency is one of the crux factors that help any brand succeed at content marketing. Only experts of content creation knows exactly when to map out exactly you will be posting content and how the marketing team can prepare the strategy to make it further effective.

Distribute your content

That you have done your share of brainstorming to make the creative ideas engaging and visually appealing to your readers, you next need to share the content online.

It should be understood how you distribute the content is just as important as the type of content you’re creating. This is particularly important in niche B2B marketing as 47% of buyers consume an average of 3 to 5 pieces of content before getting into the conclusion. Owner, purchased and earned media channels are the three different routes how you can distribute the content.

Measurable results

Last, but not the least, keep a close eye on your content marketing results and stats which can be refined to get improved ROI.

It is essential to have Plan B

Sometimes, even the best laid-out plan in content marketing won’t always yield the expected results. The only key to overcoming this type of certain uncertainty is to have a plan ahead of what to do when you have less than ideal content performance. As content strategist, it is important to keep in mind that you need to give your content assets time to mature. This means, if there are no overnight results, it is wrong to assume the content failed. That being said, it shouldn’t mean you cannot develop a plan for improving content results in the meantime.

Gear Up With the Latest Content Marketing Trends to Reach the Peak of Your Business

Content Audience with Content Marketing

In this highly digitalized world, content marketing is the key to success. Unlike other forms of online marketing strategies, it relies on intercepting the needs of the existing customer as opposed to creating demand for a new need.

content Marketing Model

Wait a second, are you finding all this as difficult as nuclear science? Is the topic of content writing as new to you as the Flying robots? If your answer is yes, then stop worrying. You are at the right place as we would help to understand content marketing from the ground level so that you get well acquainted with the term and can incorporate it for the betterment of your business.

Let’s start with the basics. What does content marketing actually stand for? And for that, you have to go a step behind and understand what is content. Content is an informative writing that contains the essence of a subject in the most interesting and attractive manner. A content is a base on which the building of content marketing stands.

In other words, Content marketing is the latest marketing technique that focuses on creating, publishing, distributing the content among your targeted audience online. As James O’Brian of contently wrote on Mashable, “the idea central to content marketing is that a brand must give something valuable to get something valuable in return.”

When a business pursues content marketing the main focus should be the needs of the customer. Once you have successfully identified the need, you can present the information in a variety of formats like news, video, e-books, info graphs, articles, blogs, podcasts, and much more.

Now that you know what is content marketing and the medium through which you can incorporate it, let’s move on to the next level which is the benefits. So, why should an entrepreneur walk on the path of business with the content marketing strategies? The answer lies in the benefits that it comes along with.

Content marketing has got various benefits some of which are as follows:

  • It increases the visibility of your brand
  • Expand your user base
  • Develops lasting relationship with your audience
  • Improves brand awareness and recognition
  • Increase online sales
  • Creates loyalty and trust among your current customers and prospects
  • Helps you to build authority and credibility
  • Create an online community of users
  • Positions your business as an expert in your industry
  • Generates traffic to your site to improve lead generation
  • Helps your customers to move through purchase decisions more quickly

The list is endless but we can hope that the above-mentioned advantages are enough for you to understand the virtues of content marketing.

With this fast moving time everything in the world is changing and so are the latest trends of marketing. To set into the eyes and mind of the 21st-century people, you need to try something unique and out of the box, and the same thing is applicable for content marketing also.

So, now that you know everything about content marketing let’s discuss about the latest trends of content marketing that can give a great upward push to your sales.

  • Creating a documented strategy: it can be very useful to document your content marketing strategy as it helps you to have a clear idea about your goals and efforts, allowing you to focus on the relevant actions without any distractions from the shiny diversions.
  • Producing more content: to keep up with the growing content consumption and the increasing need for new contents marketers need to understand that they have to produce more of it.
  • Influencer: with brands seeking for best advocates for their products, it’s not just about the followers an influencer has, but also about the relevance for the targeted audience.
  • Personalization: personalization becomes crucial for narrowing down the audience to increase the effectiveness of a campaign. Content is not curated anymore to reach a broad audience but rather a specific target group. This can be more useful for the brands who want to stand out from its competitors.
  • Increasing effectiveness: content marketing is becoming more challenging as now it’s becoming more purpose driven. It’s not all about creating content; it’s about finding the bridge between value and ROI.

2016 brought many changes in content marketing and pushed it towards a more mature phase in 2017, thus raising the standards. If you are already investing in content marketing then 2017 is the year when you should investigate and find out the new ways to increase the relevance of your of your strategy as per the latest trends and your targeted audience. Content marketing is going to be important in 2017 which means that you are moving towards a perspective year with latest trends and innovative strategies which will help you meet your entrepreneurial aspirations.

Analyze the Foundation of Content Expansion Strategy

It is believed that content is the king, and the future of content is booming. For this reason, the market researchers have an obsession with fresh content and believe that it is the only way they can achieve success for their website. The expansion degree requires a certain amount of critical thinking and research which is an attempt to answer some big questions.

Some of the questions that all search marketers ask when going on content driven initiative are:

  • Why is the content being created?

While many believe that including the keywords in the content is the key to achieve better results, but one has to understand the purpose of the creation on content in the first place. Some of the reasons for this are gaining social engagement, building a brand, converting objectives to lead or sales and more. It is better to understand the intention of such a move.

  • Do you know your audience?

Analytics can be very helpful if you have existing content on your website, and want to add additional contents, to support the previous ones. You have to understand your readership, and then generate contents which generate leads. Assessing the demographics, you can slice and dice things to see how well content performs.

  • What is right content?

Delivering the right message to your audience is very important and is an art. If you want to generate more site awareness, or conversion potential, you need to create content that is able to generate a digital ripple. At the same time, you can use tools which allow you to study which types of contents have worked for you, and then determine the pattern.

  • Is your content tested?

Once you are sorted with the purpose and requirement of the content, you can test the quality and reception. This will allow you to figure the flaws, and make the changes before any serious damage is done. Focusing on customers and interest groups can help you get valid answers. This will help you gain insight of the kinds of content people are interested in.

Rather than walking blindly into a content expansion move, you should focus on things that give you solid results. Choose Carney Technologies Services which offers content development as a service.