All of us use search engines daily without thinking much about it, but sooner or later you must have wondered how the sites are ranked. After all, if you search for a product or service you will get a whole list of websites which offer them to you, and the natural inclination is to click on the website which comes at the top as it is on the top of the list, so that must mean that they offer the best product/service.
Websites are not ranked based on seniority, they are ranked based on how well optimized they are. This is what has led to the rise of the SEO field. Consultants experienced in this field are hired on full-time and freelance basis and they work to optimize the website of their clients so that the website ranks on the first page of the result page of popular search engines like Google and Bing.
However, while it may sound very exciting many people also have questions on their mind, the most common one inexorably being “how long will it take before results can be seen?”
It’s a rather subjective question, to be honest. It changes from website to website. Factors can include situations such as the competition that the website faces, what kind of goals the website has, etc.
Another very important thing which the SEO experts check is whether your website is perfectly designed for an optimal customer experience. Nothing drives away potential customers faster than a website which is buggy and where you only see 404 errors instead of what you were really looking for.
Content is also a very important part of how SEO works and it is through the simultaneous use of high quality content and smart SEO tactics that the website’s popularity will start to rise.
All in all, if the SEO expert put in anywhere upwards of 12 hours of works into a website you will start to see the popularity of your website on search engines rise within days.