Let’s say you have a great idea for a product or service. It might actually already exist in some form or the other, but you have discovered a way whereby the product or service can be changed in a small way, but which you believe will have a big impact. For all intents and purposes, let’s imagine this product is a phone: perhaps you have realized how to make the phone battery last longer.
The first thing that most people need to get the word out is to market it, and in the modern day that means using the Internet. Two prominent ways that people market their products is by using search engine optimization (SEO) and social media optimization (SMO). Both of these methods work very well to market a product online. SEO promotes the website through careful selection of keywords related to the product and SMO promotes the same on social media websites.
However, it has come to light that many small-to-medium sized businesses (SMB) choose not to turn to the help of SEO and SMO, even though these different methods are actually very effective in helping the popularity of the products to rise.
Many people who don’t use these methods are often not aware of the benefits of such methods, or their knowledge of the Internet itself is very low. This is why many SMBs chose rather not to invest in SEO and SMO. For many SMBs a good SO budget can also start straining their budgets, which is also a big factor to consider.
However, when SMBs do dip their feet into the SEO & SMO pool, they need to remember a few things which will help them in the long run:
- Content is very important for good SEO & SMO. Customers seek relevant information on the product and when they don’t get it, they go to another website which does.
- Don’t forget simple things, adding your phone number on every page or simply updating the website every other day. These simple things go a long way to making you more open to the customers.