Achieving visibility on the Internet can be very difficult. According to statistics around 571 websites are being created per minute all over the world! To make yourself stand out from the rest of these websites it is important to depend on the help of search engines like Google, Yahoo and Bing.
With search engine optimization your website can rank much higher on these aforementioned search engines and thereby achieve a modicum of visibility across the world. This is especially important when you are a small business and hope to thrive in a sector which is dominated by a global giant, who will already be famous thanks to good old fashioned word-of-mouth and as such rank right at the top of the search engine result page.
It might seem rather unfair that the website of the big wig corporation might be ranking before yours, but at times you just have to grin and bear it. As the statistics show, if you rank somewhere other than page one, chances are that your website will never be visited. The website which ranks as number one will be visited a whopping 31.24% of the times.
However, these days it is important to realize that you need not just focus on SEO so as to achieve the results that you have been looking for. Even if you are at the number two rank but you feature rich media, you will still get a substantial number of click-through rates (CTR) which will help to increase the traffic of your website.
If you rank in the first position but do not feature rich media, such as video, images, review stars, etc, then chances are that you won’t be achieving as high a CTR as you would be if you were in the second position with rich media. So make sure that you concentrate on making your website more interesting than just depending on text.