The SEO techniques are not only restricted to desktop, as people do search for information through mediums like mobile phone, tablets, and more. Although the foundation elements of both strategies are similar, there are certain differences which amplify the search signals in mobiles.
The standard elements that are required for all kinds of SEO searches are rich content quality, keyword optimization, backlink portfolio, and etc. When your focus is on mobile listing optimization, you can also include mobile web presence, voice search, and Apple/Google maps to the list. These strategies are very useful for low competitive businesses.
With so much usage by the consumers, it is important that the information is regularly updated and accurate search results and optimization should be aimed for so that the tweaks can be identified and rectified. Again when you choose voice search as your medium, hands free searching is utilized for local search.
In addition to this, there are certain companies which have a one-size-fits-all website which can be opened on desktop as well as on mobile phones. For such businesses, attention must be given to the visuals, as the wider desktop visuals might not be pleasing on your phone. Mobile presence is very important, and search engine giant Google, recommends the use of a responsive design, that fits every device. There are also tips and tools which can test the mobile visibility.
Since mobile SEO is different, and consists of a different perspective on mobile design and content, when you are investing in this, make sure that 50% of the efforts goes into mobile SEO as well. Even reports have suggested that more searches takes place on mobiles than computers. So unless you buckle up, you may not get the desired website hit you are aiming for.
You can also participate in mobile SEO workshops that will enhance your knowledge about this domain, or hire the experts who can develop ways of strengthening your presence. Carney Technologies Services also specializes in creating mobile websites for clients.