Carney Technologies − Keyword Research and Rankings
Keyword research is a technique used by SEO professionals to find and research actual search terms people enter into the search engines when conducting a search. SEO professional research keywords in order to achieve better rankings in their desired keywords. Knowing what keywords people search for in the major search engines and how many people search for any given term or phrase daily is essential to any online business striving for increased traffic and sales. A full understanding of how to vault businesses online into higher sales margins and return on investment via web site search engine optimization requires an expert understanding of the following:
What are the key factors for Local Search Optimization?
- What terms people search for daily.
- The number of people searching the major search engines for those keywords.
- The relevancy and expected conversion of selected keywords.
- Traffic and purchase patterns.
The Purpose of Choosing Keywords
The purpose of keyword research and advanced keyword analysis research is really to capitalize on specific user searches for your products or services. The closer your keywords match with what the consumer is looking for, the chances of making a sale is higher. The more closer to target your research is in terms of what people search for, the more traffic you will get. Google Keyword research is a gentle balance of both worlds. The better your SEO Company is at choosing the best search engine keywords and executing keyword research, the better your return on investment from baseline up.