With so many different SEO strategies being developed and practiced day-by-day, many people tend to forget some of the easier techniques and tactics which they can use in order to keep visitors interested in your website more easily. People spend hours behind keyword analysis and link building, which is definitely a very useful strategy, but sometimes we tend to ignore some of the simpler techniques, and today the focus is on such a similar technique, that of internal linking.
What is internal linking, you may ask? It’s rather simple: if you are visiting a webpage and you notice that a sentence is highlighted with a link and which will expand and elaborate on the premise of the sentence; however, it’s not a link to Wikipedia but to a page on the same domain or website that you are currently visit. That is internal linking. It’s really that simple!
But what is it that internal linking can help you wait? Well, some of the known benefits of internal linking include the following points:
- If readers will be interested in something that was spoken about in detail in an older post, then internal linking can helps to promote some of this older content. In addition to the older content becoming relevant again, it can also help you to retain readers as well. Readers love nothing more than finding a website that has something interesting to say, and if they find that the website they are currently is keeping them well engaged they can become loyal visitors.
- Internal linking helps search engines like Google to crawl the website more efficiently. This is something which helps them to index the website as well. This automatically helps the website to rank higher in the SERP.
So as you can see, there are many benefits to using some of the simpler techniques as well. Keep this in mind and save time and energy, and still get amazing results!