Carney Technologies − Google Panda/Penguin Recovery
The primary causes of the being hit by Google’s Panda algorithm are as follows.
When you’re writing content, just think about the idea of “uniqueness”. So, think about how you’re adding value by asking if what’s being written on the topic is something unique from Google’s search product and this is the primary reason Panda.
So, poor-quality content has no value in front of Google.
What is concept of doorway pages?
Doorways pages exist just to capture search traffic and convert the customer immediately.
They don’t offer depth on the
topic beyond just the one page.
How do you know, your website have poor quality? Take off the blinders to your website and look at the content with a critical eye.
Ways to deal with bad-quality pages on your site include 301 redirects, noindex or rewriting the pages and adding more supporting pages to that main topic will give more benefit to
Google Manual Action Penalties
- Google Manual actions can be applied to the site.
- The most common triggers for manual actions include cloaking and redirects. You can go into Google Webmaster Tools, and Fetch as Googlebot, then examine the code to find out.
- Hidden text and keyword stuffing are other reasons for manual penalties. Please avoid doing this practice in order to keep your website safe from Google penalties.
- Thin content is another reason for manual action penalties. They have caused of penalties like auto-generated content, spinning, scraped content, and so on.
- User generated spam like un-moderated comments could also trigger a manual action penalty. Clean up the spam and close the comment spam loophole by doing things like putting nofollow on links to discourage it and using CAPTCHA for comments.
- Unnatural links, such as when you buy or sell links with the intent of trading Page Rank. If you’re selling links for traffic, should be “nofollow”.
The Golden Rule for links (and this is directly from Google) is:
- Any links intended to manipulate Page Rank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines and manipulates links to your site or outgoing links from your site.
- One exception is directories. Select directories that are OK for a site to be, like Yahoo, Best of the Web, and DMOZ.
- Guest posting when done well and in high quality sites is a valid method. Guest posts sites aren’t directly related to the industry or subject matter of your business can be a red flag to Google.
- Also, when posting, don’t use or overuse links back to your website within your guest post
- Another controversial and important topic with Google is Infographics. There are lots of misconceptions with this, so the best way is to make sure
- that they are high quality, factual, and provide value if you use them as part of your digital marketing strategy.
- Press releases are still OK, but just don’t load them up with keyword-rich links to the site. If you are going to put links, please provide good links for your site or business name in the footer of the press release.
- There are countless ways to build manipulative links – many that have not been touched upon in this session. Please follow Google’s Golden Rule for Links and everything will be OK.
Link Penalties : How to Recover
Following are the ways to recover from penalties or algorithm updates affecting a site.
Penguin is an algorithmic detection. Hence, you will not see any message in Webmaster Tools. The biggest indicator of this algorithmic update is the drop in traffic. You can find the algorithm changes history at Moz.
Next step is to remove any problematic links and then be patient as it’s not an immediate recovery process. Requesting a reconsideration is not going to help in this case. The algorithm will have to identify that the links you have removed are gone.
For manual link actions, you have site-wide and partial penalties. Look at the announcement section in Webmaster Tools to see what action was taken and what the reason is for the penalty.
Identify the links properly and then categorize the links for efficiency after identifying them. You can group them together in categories such as “blogs,” “links from the same ‘C’ block,” “links from comments,” etc. You can divide the work between team members this way.
Find below the five-step way to clean up links that Brown said they use at Stone Temple Consulting :
1. Build a list of links using tools like Open Site Explorer, Google Webmaster Tools, Bing Webmaster Tools and so on.
2. Categorize the links as previously mentioned.
3. Examine the links and determine if they are good or bad.
4. Get contact info through social media, email, or snail mail.
5. Be polite when you contact the webmaster. Don’t blame them, but be persistent.
After you’ve done all you can and still did not get any result then you can try the Google Disavow Tool to disavow the links. You can also submit a reconsideration request if you wish.
When submitting a reconsideration request, you need complete documentation to show the reviewer at Google that you’ve done all you can to clean up your site. Provide facts and tell the story. Explain how it happened, how you cleaned it up, and ensure that it won’t happen again.
Google’s Panda recovery guidelines advise that a website must adhere to the follow guidelines to be considered high quality.
• Will you trust the information presented in this article?
• Is this article written by an expert or enthusiast who knows the topic thoroughly?
• Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
• Will you comfortably give your credit card information to this site?
• Does this article have spelling, stylistic, or factual mistakes?
• Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
• Does the article provide original content or information, original reporting, original research, or original analysis?
• Does the page provide unique value when compared to other pages in search results?
• How much quality control is there on the content?
• Does the article describe everything about the keyword?
• Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
• Was the article edited well, or does it appear sloppy or hastily produced?
• For a health related query, would you trust information from this site?
• Would you consider this site as an authentic source when mentioned by name?
• Does this article provide a complete or short description of the topic?
• Does this article contain insightful analysis or interesting information that is beyond obvious?
• Is this the sort of page you’d like to bookmark, share with a friend, or recommend?
• Does this article have lots of ads that distract from or interfere with the main content?
• Would you expect to see this article in a printed magazine, encyclopedia or book?
• Are the articles short, not factual, or otherwise lacking in helpful information?
• Would users complain when they see pages from this site?