Carney Technologies − Google Recovery Guidelines

What is Penguin?

The Penguin Update was launched on April 24. It was a change to Google’s search results that was designed to punish pages that have been spamming Google. Spamming occurs when people do things like “keyword stuffing” or “cloaking” that violates Google’s guidelines.

Is Penguin Fully Live?

Sometimes it can take a few days for an update to fully rollout across all Google’s various data centers, which in turn impacts all its search results. Google confirms that Penguin is fully live.

Was I Hit?

To check if your website is hit by the Penguin update, look at your search-related traffic from Google immediately after that date. If you see a major drop compared with a day or two before, you were probably hit by Penguin. If you see rise in traffic means you are probably benefited from Penguin. If you see no change then it really had no impact on you.

How Do I Recover?

You need to remove any spam you may have. Sometimes, Google may send messages to you about spam activity in the past. Messages may be waiting for you in Google Webmaster Central, if you have never verified your account.
Obviously, correct anything that Google has flagged as spam with your site. If nothing’s been flagged — and you’re sure it was Penguin that hit you — then correct whatever you can think of that might be spam-like.
Within Google Webmaster tool, there’s an option to file a reconsideration request. However, Google says this is an algorithmic change —it’s a penalty that’s applied automatically, because this is an algorithmic change, Google has no plans to make manual exceptions

What If Google’s wrong!

If you think Penguin has nabbed you for spamming incorrectly, you can use the new Penguin Feedback form. You can post feedback through Google’s webmaster forum. If you do this, my advice is not to go in with the attitude that Google has done anything wrong to your site. Maybe it did, but Google’s more interested in whether its search results that are doing wrong by searchers.
Give an example of a search where maybe you were previously listed. Describe the quality of your site. Explain what is remaining, especially if what remains seems to be benefiting from spam or is of low quality.

What about the Over-Optimization Penalty?

Google had initially warned that an “over-optimization” penalty was coming. This is the penalty it was talking about, but it has clarified that it’s not meant to target some hard-to-pin down “over-optimization” but rather outright spam.

What about Panda 3.5?

Google confirmed that it also released an update to its Panda algorithm, Panda 3.5, on April 19. Unlike Penguin, which is
Google Recoverymeant to target spam, Panda is designed to target pages that aren’t spam but aren’t great quality.
The date is important. If your traffic dropped on April 19 and never recovered, then you were probably hit by Panda rather than Penguin

What About That Parked Domains Mistake?

Around April 17, a number of sites reported drop in traffic. That turned out to be a problem with how Google was incorrectly classifying them as being parked domains. If your traffic dropped around April 17, it’s probably related to that, especially if you recovered by April 18. It shouldn’t be responsible for any drop you might see after April 18. Rather, Panda and Penguin are more likely culprits.

What about All Those Link Warnings?

Google began taking action against some blog networks that seemed chiefly designed just to generate links to those participating, in hopes of boosting rankings. Google also sent warnings about “artificial or unnatural links” to a variety of sites. If you saw your traffic drop in mid-March, it could be for one of two reasons. First, Google might no longer be letting the traffic from the link networks you were in carry weight. You are not penalized. You are just not benefiting any longer. Second, Google might have actively attached a penalty to your site.

What about Negative SEO?

Especially in the past, there’s been a huge rise in forum discussions that “negative SEO” is now a serious problem. The idea is that if being in a blog network or having paid links could hurt you, then anyone could point bad links to harm another site. This fear has existed for years. It’s not new. It’s even something Google acknowledges can happen in some limited cases. For most sites, it’s not a problem because good sites have enough good signals in their favor that bad ones stand out as an oddity. It’s more a liability for smaller sites