Public Relations (PR) is the traditional sense is a playground for large conglomerates and big players in the market to create a positive image and enhance sales. Securing advertisement space and newspaper coverage is one of the effective ways for any PR campaign. Although much importance is not given to the traditional style, online PR offers greater benefits, and strategic development for any company.
Social media marketing makes the best use of sites like Facebook, Twitter, and more to engage directly with the target audience. This will help you gain better experience, and open new avenues in digital marketing field. If you want to cut out the uncertainties and as a newbie overcome them, then here are the things that you should do.
Firstly, you need to find stories that are relevant to you and to your audience. You may have to search high and low and with a collection of potential stores, you can develop a pitch. Presenting the story in an eye-catching and newsworthy way can fetch you huge amount of coverage. This also implies that you have to do the job of a journalist and prepare every aspect for them.
Secondly, there is no certainty whether your story will grab eyeballs or not. Even if your story works, it may so happen that they may just get in touch to check on the details, and not covered your story on the whole. To stay on the safe side, be sure to give a good impression and make their time worthwhile.
Thirdly, when you are taking PR online, although there is no guarantee that you will get an editorial link, but you can maximize your chances. Make sure to sue the coverage to build the link in other ways. This will also depend on the significance of your story, among the competing stories, which can put you out of the race. You have to accept failure and not repeat them in future.
Finally, there is no easy answer to whether you should offer an exclusive or not. Unless it is from a major outlet, you may have to make up in some other way. You need to be persistent with your efforts.
You should not be put off by the uncertainties of the process, and rather focus on ways of making your digital PR efforts fruitful. For professional assistance and learning, you can always rely on Carney Technologies Services.