Content Originality and the Search Engine

It goes without saying that one of the biggest problems facing any website which has original content from ranking above the others is the fact that most of its content can be copied and used by anyone who has access to the Internet. One of the most startling facts is that even if your website has original content which has been still get copied and used somewhere else, the website which has plagiarized your content might even rank higher than your website, contrary to what Google claims.

The implications arising from such a situation are dire ones. It goes without saying that if your website ranks lower on the SERP despite having 100% original content, especially against websites which have copied the content and are providing relatively similar services as you, it can cause a drastic loss of commercial revenue.

Content goes beyond mere search engine visibility, however. The idea behind great content is to provide the visitors with information which they can use later on. This is what ensures that a passer-by ends up becoming a regular visitor. If you write a really informative and thoughtful article/blog only to have it stolen by content thieves, it can be rather disheartening.

However, this doesn’t mean that you should forget about using content altogether. There are still ways that you will be able to stop, or at the least, curtail content thieves from using your content for their own gains. Some of these strategies include:

  1. A quick and easy to prevent content theft is to disable the right-click option on your mouse. This will prevent people from accessing the copy option on the drop-down menu.
  2. You can check for content thieves effectively by using the search engines to search for text from your website. If you find such a site you can get in touch with the owner of the website to remove your stolen content. You can also get in touch with Google using their content removal form.
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