3 Ways in Which Social Selling helps businesses

The internet has become the most dominating platform where most businesses come to advertise their products and services. It has billions of users trying to find something essential to them from billions of providers. The problem that most businesses are faced with is beating this competition and being found by consumers. Social media has immensely helped many people and organizations interact, connecting buyers and sellers to each other and simplifying their lives, also giving rise to the concept of social selling.

key to successSelling via social media has never been easier before. Right from uploading products to live chats and consumer ratings, it has all become very easy for users and buyers. There is a lot of buying and selling that goes on in social media; however its key advantage is the interaction with customers and them building relationships with the brands of their choice. Social selling is now a part of inbound marketing and its scope is changing day by day. Rather than advertising itself, a company doing social media selling tries to create a favorable image of themselves in the mind of consumers. Companies nowadays want to be known for its services, professionalism, customer service and dedication to impress on social platforms. This is why professional social selling experts are contacted by them to attract more customers organically towards them. These experts do the following tasks to make their clients’ presence felt on social platforms and present their offerings in a positive aura:

  1. Improving organizational appearance: Most people believe that if a company looks shabby and unprofessional, so will its products and services. Thus digital marketing and social selling experts aim at making the clients look best. Whether it is the CEO or the company’s services, social selling experts represents their clients well though pictures, videos, biography and blogs, highlighting why they are the best at what they do.
  2. Building Credibility: Building credibility can take years or decades but social selling companies help you create your own brand. Though highlighting your insights, your work, approachability and your ethics, social media experts create a good image of your brand. This increases the interaction with clients and increases the chances of you gaining more business.
  3. Understanding customer tastes: Customer tastes are always susceptible to change, be it gradually or instantly. Social media allows you to study customer, understand what they really need and what makes them happy. Many people look for their requirement of social media or put their queries in groups or communities, providing excellent chance for brands to interact with them.

Carney Technologies, www.carneytechnologies.com, has been offering social selling services to many of its clients across the globe. It offers customized social selling solutions to increase engagement, nurture prospects and provide value to the organizations they serve, helping them gain more business.

Social Media Marketing Is At Every Level of Digital Marketing

Social media marketing is one of the useful ways to create customer awareness and over the years has been through various modifications, and additions, based on customer behavior and sale cycle. If you are a marketer looking for different ways of market expansion, then you need to keep yourself updated and use all the technological ways.

Allowing customers to interact with you will make it easier to create a position for your brand, and increase engagement. Proactive engagement is essential if you want to drill down deep your analytics, and drive organic reach. User generated content at the same time, you can get people to post on your page or timeline, and encourage them for further contributions as well.

Once the customers become familiar with your brand, it will be easier for you to market your product. You have to position yourself in a way, so that the customers consider you as an option when they want to choose products and services from the market. Email and social media together is a great combination, and can bring in more effectiveness to your efforts.

If they are considering your brand, they will make the effort of purchasing from you, and develop a long standing relation with you. building reputation is not enough, and your need to nurture it as well, so that it can withstand the test of time, and give your clients the results for meeting their objectives.

Highlighting your features might also be effective in attracting customers and through content; you can create quite an impact. The purchase and loyalty from your customers will depend on how well you are perceived and accepted in the market. You will have stiff competition, and it is your discretion of how well you want to reach the top rank.

Thus it can be concluded by saying that social media has a crucial part in all the stages of marketing and the numbers will clearly reveal how business can integrate at every point of meeting customer requirements. Carney Technologies Services is a digital marketing company can help you get the perfect solutions for digital success through social media marketing.

Small-to-Medium Sized Businesses & SEO/SMO

Let’s say you have a great idea for a product or service. It might actually already exist in some form or the other, but you have discovered a way whereby the product or service can be changed in a small way, but which you believe will have a big impact. For all intents and purposes, let’s imagine this product is a phone: perhaps you have realized how to make the phone battery last longer.

The first thing that most people need to get the word out is to market it, and in the modern day that means using the Internet. Two prominent ways that people market their products is by using search engine optimization (SEO) and social media optimization (SMO). Both of these methods work very well to market a product online. SEO promotes the website through careful selection of keywords related to the product and SMO promotes the same on social media websites.

However, it has come to light that many small-to-medium sized businesses (SMB) choose not to turn to the help of SEO and SMO, even though these different methods are actually very effective in helping the popularity of the products to rise.

Many people who don’t use these methods are often not aware of the benefits of such methods, or their knowledge of the Internet itself is very low. This is why many SMBs chose rather not to invest in SEO and SMO. For many SMBs a good SO budget can also start straining their budgets, which is also a big factor to consider.

However, when SMBs do dip their feet into the SEO & SMO pool, they need to remember a few things which will help them in the long run:

  • Content is very important for good SEO & SMO. Customers seek relevant information on the product and when they don’t get it, they go to another website which does.
  • Don’t forget simple things, adding your phone number on every page or simply updating the website every other day. These simple things go a long way to making you more open to the customers.