Social media can help you to stay ahead of the rest

The popularity of social media is increasing at an alarming scale. To establish a respectable follower base on social media platforms, you need to focus on Search Engine Optimization, popularly known as SEO. Now, you must be wondering regarding the correlation between social media platforms and SEO. In the following lines, you will be able to comprehensively understand the techniques for increasing SEO, with the help of social media platforms.

Social media platform

Why should you use social media platform for SEO?

  • Backlinks:

When you post a link on any of the social media platforms, it will automatically get redirected to your website. If you can make proper use of backlinks, it can significantly help you to enhance page rankings.

  • Increased volume of traffic:

It is a general rule that, the more number of who are there in your social media, the more are the chances of your website visit. If people are fond of the contents that you post on social media, they will naturally get attracted to you websites. This will eventually result in increased traffic, which is the principle rule to enhance search engine rankings.

  • Boost in influence:

If you have more number of followers, like and shares on your social media, it will automatically boost brand loyalty and more people will visit your websites.

  • Social media platforms are a type of search engines as well:

Social media platforms depend heavily on their own search functions. Hence you should keep your focus to optimize your rankings on social media platforms also.

What are the primary social media platforms for improving SEO?

  • Google Plus :

The more active you are on Google Plus, the better will your rank get on the most popular search engine page in the world.

  • YouTube:

This is one of the amazing platforms which have got more videos than anyone. This is one of the most effective platforms to attract clients towards your brand. YouTube has more than 1 billion users across the globe and more than 4 billion are being watched every day. In US, it is one of the most popular platforms. Your active presence on YouTube can help to increase your brand awareness to a large extent. Make it a habit to upload quality videos on YouTube.

  • Facebook:

Facebook is one of the highly developed social networking sites currently available in the market. More than 1.70 billion people use Facebook around the globe. There are many customers who look at a company’s Facebook page ahead of its websites. It is a great platform for you to earn good quality business leads.

  • Twitter:

It is one of the most renowned social media websites. It has over 313 million active users and is constantly growing. Typically, the links which you post on Twitter, redirects back to your website. To acquire good amount of audience, you should and post on Twitter on regular basis, make use of proper hashtags, create interesting headlines for readers and discuss about hot topics.

  • Pinterest:

Pinterest is an outstanding visual platform, where you can get your products. Visitors find you by your Pins while searching on this website. This leads them to your website. Thus, increases the traffic in your website.

  • Instagram:

Over 65 million fashion brands have their accounts on Instagram. It is an excellent visual website. This website has more than 400 million active users. It is a great platform to promote your website.

  • LinkedIn:

This website is used by more than 390 million users around the globe. It is used by up to 53% of the companies to search clients. People who engage with this site have 50% more chance to make a purchase.

  • Flickr:

This is extensively used by people who love to share pictures. More than 1 million photos are shared on this platform every day. There are more than 112 million users. Hence it is a reliable platform to share your website links.

  • Quora :

It is one of the reputed, question-based website, which is used by over 80 million people across the globe. This platform can serve as an essential tool to boost your SEO rankings.

  • Tumblr:

It is considered as one of the most interesting networking sites. Users share a wide range of contents. It supports video posts, photo posts, chat posts, audio posts and quote posts.

Now you must be wondering, how social media can directly impact SEO. For better understanding, let us focus on the following vital points:

  • Social sharing is a great way to drive traffic to your website:

You can garner comments, like and shares by posting links to quality contents. It is a great way for social media users to easily migrate to your business website. Engaging with potential customers through social media, can keep your brand reach the top. You can boost organic search rankings by driving social traffic to your websites.

  • Social media profiles also rank in search engine platforms:

When you type the name of a company on social media websites, it’s very likely that the website will also pop up, along with the company’s official page.

  • External links can be captured easily with social media:

According to Moz, external links are the most vital parameters for achieving higher rankings on Google. But always focus on posting engaging contents, because, people have a liking for contents which they would like to share or read themselves.

  • Social media can enhance brand awareness:

By asking questions, commenting on news and starting discussions, you can persistently engage with social audiences with ease.

  • Local SEO is heavily dependent on social media:

In a survey conducted, it was discovered that 80% of the smartphone users, use mobile to reach businesses near them.

So what are you waiting for?

Go ahead and make the most out of the social media platforms, to increase your SEO. Your business growth is in your hands, if you can prudently apply the SEO strategies. Best of luck!

3 Ways in Which Social Selling helps businesses

The internet has become the most dominating platform where most businesses come to advertise their products and services. It has billions of users trying to find something essential to them from billions of providers. The problem that most businesses are faced with is beating this competition and being found by consumers. Social media has immensely helped many people and organizations interact, connecting buyers and sellers to each other and simplifying their lives, also giving rise to the concept of social selling.

key to successSelling via social media has never been easier before. Right from uploading products to live chats and consumer ratings, it has all become very easy for users and buyers. There is a lot of buying and selling that goes on in social media; however its key advantage is the interaction with customers and them building relationships with the brands of their choice. Social selling is now a part of inbound marketing and its scope is changing day by day. Rather than advertising itself, a company doing social media selling tries to create a favorable image of themselves in the mind of consumers. Companies nowadays want to be known for its services, professionalism, customer service and dedication to impress on social platforms. This is why professional social selling experts are contacted by them to attract more customers organically towards them. These experts do the following tasks to make their clients’ presence felt on social platforms and present their offerings in a positive aura:

  1. Improving organizational appearance: Most people believe that if a company looks shabby and unprofessional, so will its products and services. Thus digital marketing and social selling experts aim at making the clients look best. Whether it is the CEO or the company’s services, social selling experts represents their clients well though pictures, videos, biography and blogs, highlighting why they are the best at what they do.
  2. Building Credibility: Building credibility can take years or decades but social selling companies help you create your own brand. Though highlighting your insights, your work, approachability and your ethics, social media experts create a good image of your brand. This increases the interaction with clients and increases the chances of you gaining more business.
  3. Understanding customer tastes: Customer tastes are always susceptible to change, be it gradually or instantly. Social media allows you to study customer, understand what they really need and what makes them happy. Many people look for their requirement of social media or put their queries in groups or communities, providing excellent chance for brands to interact with them.

Carney Technologies, www.carneytechnologies.com, has been offering social selling services to many of its clients across the globe. It offers customized social selling solutions to increase engagement, nurture prospects and provide value to the organizations they serve, helping them gain more business.

Social Media Marketing Is At Every Level of Digital Marketing

Social media marketing is one of the useful ways to create customer awareness and over the years has been through various modifications, and additions, based on customer behavior and sale cycle. If you are a marketer looking for different ways of market expansion, then you need to keep yourself updated and use all the technological ways.

Allowing customers to interact with you will make it easier to create a position for your brand, and increase engagement. Proactive engagement is essential if you want to drill down deep your analytics, and drive organic reach. User generated content at the same time, you can get people to post on your page or timeline, and encourage them for further contributions as well.

Once the customers become familiar with your brand, it will be easier for you to market your product. You have to position yourself in a way, so that the customers consider you as an option when they want to choose products and services from the market. Email and social media together is a great combination, and can bring in more effectiveness to your efforts.

If they are considering your brand, they will make the effort of purchasing from you, and develop a long standing relation with you. building reputation is not enough, and your need to nurture it as well, so that it can withstand the test of time, and give your clients the results for meeting their objectives.

Highlighting your features might also be effective in attracting customers and through content; you can create quite an impact. The purchase and loyalty from your customers will depend on how well you are perceived and accepted in the market. You will have stiff competition, and it is your discretion of how well you want to reach the top rank.

Thus it can be concluded by saying that social media has a crucial part in all the stages of marketing and the numbers will clearly reveal how business can integrate at every point of meeting customer requirements. Carney Technologies Services is a digital marketing company can help you get the perfect solutions for digital success through social media marketing.

Small-to-Medium Sized Businesses & SEO/SMO

Let’s say you have a great idea for a product or service. It might actually already exist in some form or the other, but you have discovered a way whereby the product or service can be changed in a small way, but which you believe will have a big impact. For all intents and purposes, let’s imagine this product is a phone: perhaps you have realized how to make the phone battery last longer.

The first thing that most people need to get the word out is to market it, and in the modern day that means using the Internet. Two prominent ways that people market their products is by using search engine optimization (SEO) and social media optimization (SMO). Both of these methods work very well to market a product online. SEO promotes the website through careful selection of keywords related to the product and SMO promotes the same on social media websites.

However, it has come to light that many small-to-medium sized businesses (SMB) choose not to turn to the help of SEO and SMO, even though these different methods are actually very effective in helping the popularity of the products to rise.

Many people who don’t use these methods are often not aware of the benefits of such methods, or their knowledge of the Internet itself is very low. This is why many SMBs chose rather not to invest in SEO and SMO. For many SMBs a good SO budget can also start straining their budgets, which is also a big factor to consider.

However, when SMBs do dip their feet into the SEO & SMO pool, they need to remember a few things which will help them in the long run:

  • Content is very important for good SEO & SMO. Customers seek relevant information on the product and when they don’t get it, they go to another website which does.
  • Don’t forget simple things, adding your phone number on every page or simply updating the website every other day. These simple things go a long way to making you more open to the customers.