The popularity of social media is increasing at an alarming scale. To establish a respectable follower base on social media platforms, you need to focus on Search Engine Optimization, popularly known as SEO. Now, you must be wondering regarding the correlation between social media platforms and SEO. In the following lines, you will be able to comprehensively understand the techniques for increasing SEO, with the help of social media platforms.
Why should you use social media platform for SEO?
When you post a link on any of the social media platforms, it will automatically get redirected to your website. If you can make proper use of backlinks, it can significantly help you to enhance page rankings.
- Increased volume of traffic:
It is a general rule that, the more number of who are there in your social media, the more are the chances of your website visit. If people are fond of the contents that you post on social media, they will naturally get attracted to you websites. This will eventually result in increased traffic, which is the principle rule to enhance search engine rankings.
- Boost in influence:
If you have more number of followers, like and shares on your social media, it will automatically boost brand loyalty and more people will visit your websites.
- Social media platforms are a type of search engines as well:
Social media platforms depend heavily on their own search functions. Hence you should keep your focus to optimize your rankings on social media platforms also.
What are the primary social media platforms for improving SEO?
- Google Plus :
The more active you are on Google Plus, the better will your rank get on the most popular search engine page in the world.
This is one of the amazing platforms which have got more videos than anyone. This is one of the most effective platforms to attract clients towards your brand. YouTube has more than 1 billion users across the globe and more than 4 billion are being watched every day. In US, it is one of the most popular platforms. Your active presence on YouTube can help to increase your brand awareness to a large extent. Make it a habit to upload quality videos on YouTube.
Facebook is one of the highly developed social networking sites currently available in the market. More than 1.70 billion people use Facebook around the globe. There are many customers who look at a company’s Facebook page ahead of its websites. It is a great platform for you to earn good quality business leads.
It is one of the most renowned social media websites. It has over 313 million active users and is constantly growing. Typically, the links which you post on Twitter, redirects back to your website. To acquire good amount of audience, you should and post on Twitter on regular basis, make use of proper hashtags, create interesting headlines for readers and discuss about hot topics.
Pinterest is an outstanding visual platform, where you can get your products. Visitors find you by your Pins while searching on this website. This leads them to your website. Thus, increases the traffic in your website.
Over 65 million fashion brands have their accounts on Instagram. It is an excellent visual website. This website has more than 400 million active users. It is a great platform to promote your website.
This website is used by more than 390 million users around the globe. It is used by up to 53% of the companies to search clients. People who engage with this site have 50% more chance to make a purchase.
This is extensively used by people who love to share pictures. More than 1 million photos are shared on this platform every day. There are more than 112 million users. Hence it is a reliable platform to share your website links.
- Quora :
It is one of the reputed, question-based website, which is used by over 80 million people across the globe. This platform can serve as an essential tool to boost your SEO rankings.
It is considered as one of the most interesting networking sites. Users share a wide range of contents. It supports video posts, photo posts, chat posts, audio posts and quote posts.
Now you must be wondering, how social media can directly impact SEO. For better understanding, let us focus on the following vital points:
- Social sharing is a great way to drive traffic to your website:
You can garner comments, like and shares by posting links to quality contents. It is a great way for social media users to easily migrate to your business website. Engaging with potential customers through social media, can keep your brand reach the top. You can boost organic search rankings by driving social traffic to your websites.
- Social media profiles also rank in search engine platforms:
When you type the name of a company on social media websites, it’s very likely that the website will also pop up, along with the company’s official page.
- External links can be captured easily with social media:
According to Moz, external links are the most vital parameters for achieving higher rankings on Google. But always focus on posting engaging contents, because, people have a liking for contents which they would like to share or read themselves.
- Social media can enhance brand awareness:
By asking questions, commenting on news and starting discussions, you can persistently engage with social audiences with ease.
- Local SEO is heavily dependent on social media:
In a survey conducted, it was discovered that 80% of the smartphone users, use mobile to reach businesses near them.
So what are you waiting for?
Go ahead and make the most out of the social media platforms, to increase your SEO. Your business growth is in your hands, if you can prudently apply the SEO strategies. Best of luck!