Get a checklist of Reasons for Keywords Ranking Drop

seoEvery website has its own ranking as per viewed by the audiences and provided by Google. The problem starts when the websites witness fluctuation in the rank that can even result in the shutting down of the website. With various tools it is now easy to detect the reasons and components that causes ranking drop. Creating a checklist of the reasons that causes ranking drop may help you keep your website rank stable or can improve it further.

 

10 reasons that are very important to know about ranking drop are:

  1. New links: When a sudden addition of new link is done in the website it is observed that the ranking of that particular page or website to which the link points fluctuate. These fluctuations can be tested with tools like Majestic SEO, Ahrefs, etc.
  2. Lost links: Just like new links influence the ranking of the website, losing links can also affect the ranking. When you change your website domain and it malfunctions or behaves in an unnatural manner then this can lead to fluctuating ranks and ranking drop.
  3. Dropped re-directions: It is the problem caused due to manipulation in the domain which causes in the manipulation of the server. Due to the change in the domain or the link the website may not open properly causing a ranking drop.
  4. Manual or algorithmic penalties: Every website has to follow certain guidelines stated by official Google Web Master. If you try to manipulate ranking through unnatural link building or spun contents then Google can apply a “rank transition function” which affects your ranking.
  5. Algorithmic changes: When there is a change or update in the algorithms of Google then also your website’s raking may fluctuate.
  6. Checking the technical fundamentals: Not only basic factors influence but technical factors are also responsible such as unnecessary pop-ups, designing of the webpage, etc.
  7. Changes to the site: Any change to the website may also result in fluctuating rank or drop in the rank.
  8. Server issues: Any unusual error or manipulation in the server cause in ranking drop as well.
  9. Change in search behavior: The taste or criteria of people changes due to the launch of something new and better results in ranking drop.
  10. Click-through rate changes: A catchy title always attracts people and if the title or the headline you provide is not attractive then the views will be less and will result in ranking drop.

Make Mobile Searches More Responsive

The SEO techniques are not only restricted to desktop, as people do search for information through mediums like mobile phone, tablets, and more. Although the foundation elements of both strategies are similar, there are certain differences which amplify the search signals in mobiles.

The standard elements that are required for all kinds of SEO searches are rich content quality, keyword optimization, backlink portfolio, and etc. When your focus is on mobile listing optimization, you can also include mobile web presence, voice search, and Apple/Google maps to the list. These strategies are very useful for low competitive businesses.

With so much usage by the consumers, it is important that the information is regularly updated and accurate search results and optimization should be aimed for so that the tweaks can be identified and rectified. Again when you choose voice search as your medium, hands free searching is utilized for local search.

In addition to this, there are certain companies which have a one-size-fits-all website which can be opened on desktop as well as on mobile phones. For such businesses, attention must be given to the visuals, as the wider desktop visuals might not be pleasing on your phone. Mobile presence is very important, and search engine giant Google, recommends the use of a responsive design, that fits every device. There are also tips and tools which can test the mobile visibility.

Since mobile SEO is different, and consists of a different perspective on mobile design and content, when you are investing in this, make sure that 50% of the efforts goes into mobile SEO as well. Even reports have suggested that more searches takes place on mobiles than computers. So unless you buckle up, you may not get the desired website hit you are aiming for.

You can also participate in mobile SEO workshops that will enhance your knowledge about this domain, or hire the experts who can develop ways of strengthening your presence. Carney Technologies Services also specializes in creating mobile websites for clients.

The Domain Sub-domain Conflict

If you have been dealing with digital marketing for long enough you might have heard about or experienced the domain vs. sub-domain conflict. If you are a novice, you might stagger into the details of the same without any warning and face the consequences. However, using sub domains is a fairly common tactic amongst digital marketers working for big and small scale industries.

Some say that using a sub domain as a reference URL for an SEO enhanced content material can give rise to confusion and chaos and in turn dampen the rankings. The concept of sub domain through common has different facets to it. There are different types of sub domains so to speak. A multinational company might choose to have different sites for different countries or variation in the main brand website.

The difficulty rises from the fact that search engines like Google and yahoo can easily confuse the many sub domains. More often than not each sub domain and the root domain of a company or brand are given alternative rankings dampening the effects of digital marketing on a whole as far as that company is concerned. This can be referred to as internal cannibalism as the search engine is undecided about which page to promote better.

It might not seem like that bad a problem until it comes to your notice that in the long run it might deter your target consumers. Think of it this way, the consumers of one country or locality are getting to see the information about the outlet or the company located in another location altogether. The services, the price charts, the tactics and techniques are supposedly different. How many clients will keep coming to your page if that is the case every time they try to locate your URL? My guess would be, not many. So, do not get carried away by all the contradictory stories you hear and do your research well before you take any step.

Claiming Website Authority

When you are just beginning to explore the digital market, you will find that some websites are more dominant than the rest. This is because they are trusted by experts and search engines, and are highly regarded by the users around the world. At the same time, you may think who decides on the authority, and the truth is search engine giants like Google, and other search engines contribute to such decision making.

A link from a higher website is always valuable, and this is because Google will get a link from another website to your website as a vote of confidence. This will also help you to get better ranks and improve the quality of your links. One link from a high authority site has more value than accumulation of low authority websites.

So what really makes a link work? The key attribute as stated by experts is to attract audience, and not links, as the more views you have, the more authenticity, you can earn.

You may find it difficult to assess which elements will be prioritized by Google when it comes to search engine results. While they keep on updating their algorithm, unless you keep up, you may see your ranking lowering down with each passing day. The rule of the thumb is to put up quality content, and not something that you would not be happy to read.

More and more focus should be given on the content. It should be detailed, and not just full of words; easy to read, well formatted, and full of images, so that reading it is a pleasure for others. At the same time, do not go on repeating the same matter in different paragraphs, as this can lead to another younger and relevant site overtaking your search results.

There are different tools that you can make use of to judge the score of your site on various scales. For example Moz has an Open Site Explorer which allows you to do the same.

So if you want to gain authority in search engine marketing then you need to build your website and master your content quality to earn the certification from Google. Carney Technologies Services can help you with the same.

Tailored Approach to Online Shopping

Have you wondered how your favorite online retailing site has been able to retain customers for so long? According to recent researches, it has been found that when a customer is looking for a product in particular, they would rather search in the retailing site before purchasing them, so that they can compare and choose. Surveying different customers, the number of searches is now spiking up every minute, and has been pretty dramatic over the years.

So what is it that makes some of the retailing sites better than the others? Some experts suggest that it is the personalization practice that allows them to influence the customers. Some have also pointed out that due to the presence and importance of search engine Google; people have become habituated with personalized search. The predictive capabilities of search engines is said to influence people and what they expect from their sites.

Since a consumer feels that the retailers are already familiar with their choices, doing business with them, will yield better results. The real opportunity of some retailers is to leverage the ability to curate particular types of products so that the consumer is not overwhelmed with the choices. So the concept of people searching for products on a particular retailer site rather than Google is also a threat to the search giant.

People have become so accustomed to such searching that they enjoy the idea that a selection can curate fulfilling their needs. Working with the merchant helps them narrow the list and get the selected choices top purchase from. This helps to enrich the online shopping experience, and make them masters in it.

So if you are retailer who wants to enhance their chances of search marketing, and want customers to do business with you, you can count on the services of Carney technologies Services. Not only will we design the perfect website, but also ensure that we meet your personalized requirements, to topple your competition, and rise to the top.

Analyze the Foundation of Content Expansion Strategy

It is believed that content is the king, and the future of content is booming. For this reason, the market researchers have an obsession with fresh content and believe that it is the only way they can achieve success for their website. The expansion degree requires a certain amount of critical thinking and research which is an attempt to answer some big questions.

Some of the questions that all search marketers ask when going on content driven initiative are:

  • Why is the content being created?

While many believe that including the keywords in the content is the key to achieve better results, but one has to understand the purpose of the creation on content in the first place. Some of the reasons for this are gaining social engagement, building a brand, converting objectives to lead or sales and more. It is better to understand the intention of such a move.

  • Do you know your audience?

Analytics can be very helpful if you have existing content on your website, and want to add additional contents, to support the previous ones. You have to understand your readership, and then generate contents which generate leads. Assessing the demographics, you can slice and dice things to see how well content performs.

  • What is right content?

Delivering the right message to your audience is very important and is an art. If you want to generate more site awareness, or conversion potential, you need to create content that is able to generate a digital ripple. At the same time, you can use tools which allow you to study which types of contents have worked for you, and then determine the pattern.

  • Is your content tested?

Once you are sorted with the purpose and requirement of the content, you can test the quality and reception. This will allow you to figure the flaws, and make the changes before any serious damage is done. Focusing on customers and interest groups can help you get valid answers. This will help you gain insight of the kinds of content people are interested in.

Rather than walking blindly into a content expansion move, you should focus on things that give you solid results. Choose Carney Technologies Services which offers content development as a service.

Internal Linking and How It Can Help You

With so many different SEO strategies being developed and practiced day-by-day, many people tend to forget some of the easier techniques and tactics which they can use in order to keep visitors interested in your website more easily. People spend hours behind keyword analysis and link building, which is definitely a very useful strategy, but sometimes we tend to ignore some of the simpler techniques, and today the focus is on such a similar technique, that of internal linking.

What is internal linking, you may ask? It’s rather simple: if you are visiting a webpage and you notice that a sentence is highlighted with a link and which will expand and elaborate on the premise of the sentence; however, it’s not a link to Wikipedia but to a page on the same domain or website that you are currently visit. That is internal linking. It’s really that simple!

But what is it that internal linking can help you wait? Well, some of the known benefits of internal linking include the following points:

  1. If readers will be interested in something that was spoken about in detail in an older post, then internal linking can helps to promote some of this older content. In addition to the older content becoming relevant again, it can also help you to retain readers as well. Readers love nothing more than finding a website that has something interesting to say, and if they find that the website they are currently is keeping them well engaged they can become loyal visitors.
  2. Internal linking helps search engines like Google to crawl the website more efficiently. This is something which helps them to index the website as well. This automatically helps the website to rank higher in the SERP.

So as you can see, there are many benefits to using some of the simpler techniques as well. Keep this in mind and save time and energy, and still get amazing results!