SEO, the abbreviation of Search Engine Optimization defines the process of driving quantity traffic to your site without compromising with the quality through organic search engine results. You need to blend your creativity with the intellect to optimize your site and to get the top Google ranking.
The keyword plays an imperative role; it can either make or break your website traffic. However, there is another ball in your court- Latent Semantic Indexing (LSI).
Does it sound difficult?
However, if you once get familiar with the concept and how it works, you have won half of the race. You first need to be acquainted with LSI and how it can help you to lift your SEO strategy as well as amplify your business.
Definition of Latent Semantic Indexing and the way it helps SEO
Latent Semantic Indexing (LSI) is a way to determine the relation between the terms as well as concepts in content. The contents of a web page are crawled by a search engine and the most common phrases and words are identified and collated as the keyword for the page. In a nutshell, LSI keywords are the words that are semantically connected to your main keywords without directly being their synonyms.
On the flip, to understand how LSI works, you need to make it sure that search engines are smart enough to identify the context of your content and synonyms related to the keyword. Without LSI keywords, the search engines take a lot of time to search the keywords and the relation of the keywords to the content on your site. Websites with LSI keywords get a higher ranking than those that do not have the keywords.
LSI keywords adjoin a conventional flow to your content. The usage of the specific keywords generates results that are in tune with the topic you are discussing. Thus, you are not overstaffing your content and making it much more interesting to your audience.
Moreover, with this, you are able to provide accurate and precise information to the audience. While you use the keywords, your audience is able to find the perfect answer easily and effectively and in consequence, it generates traffic to your website.
How to find LSI keywords?
Are you in quest of the keywords? Thinking how to find the right keyword for your content to add value to it? There are diverse ways with which you are able to find additional keywords that you can include in your blog or content to make it more relevant.
A simple Google search
One of the easiest ways of identifying LSI keywords is to enter a search term in the Google research box. The search engine will automatically generate the most relevant keywords associated with the query at the very end of the search engine page. You can use the suggestion as a starting point to generate potential keywords as it displays the associations, Google is making with the primary keywords.
Using Google AdWords Keyword Planner
For using the Keyword Planner, you need to create an account. After signing into Google, you can access it. There are several options for you to choose in the planner. Go for the first option “Search for new keywords using a phrase, website, or category.” After that you need to type your information or keywords on the query box and hit ‘Get ideas’.
It will redirect you to another page where you can get suggestions on keywords that are related. The SEO service agencies use the tools to get an idea of how competitive the term is in ranking.
LSI Keyword Generator
You can try something different to locate ideal LSI keywords. The free keyword tool is named as LSI Keyword Generator. All that you need to do is to enter your keyword into the query box. It will generate a list of keywords; choose the perfect one among them.
This free tool is very handy for generating a list of relevant search items just by inserting your primary query. The tool promises to unravel many search terms that Google’s tool does not seem to be able to discover.
Use SERPs Keyword Research Database Tool
Another free tool to use comes from SERPs. Their Keyword Research Database Tool is very similar to Google’s Keyword Planner. Just add your query in the search bar and you’ll receive results based on volume of searches as well as CPC.
How to select the preeminent LSI keywords
Now, you have a long list of the potential keywords? However, are all of them relevant to your content? The trick is to narrow down your options that are both directly related to your content and carries a decent amount of search volume.
Be acquainted with different types of intent
The LSI keywords help to resolve any queries that the audience have about your primary keywords. So, you need to figure out what kind of queries your target audience is putting into Google to find your content.
Most of the times, the intent of a user’s search is to find out one of three things:
Informational intent: This type of query is typically on a much broader scale. An instant would be ‘What is the movie Superman Returns about? ’
Navigational intent: It is a more specific type of query. For example, someone might like to learn who directed the film and who were the actors as well as actresses in the movie.
Transactional intent: This type of query is related to buying something. For example: ‘Where can a buy a DVD of the movie?
Choose words to context your content, not overstaff it
LSI keywords need to be highly relevant to your content. For example, if you post on “10 unknown facts about Superman”, you need to make it sure that it should contain LSI keywords that are related to the film. Different keywords that are related to Superman, but not with the movie might appear when you use SERPs. As it has nothing to do with the film and will not add any value to your content, you need to avoid it carefully.
You should not overstaff the writing with the LSI keywords. A great way to judge this content is by rereading your content after adding the keywords. If you find that the word is not in symmetry with the line, then remove it.
How to befriend LSI?
It is a not a rocket science, so, you cannot expect the result spontaneously. Here are some simple guidelines for you:
- If the title of the content is ‘Learn to play Football’, make sure that the article is about football.
- Don’t use the same keyword repeatedly in the content. The content will seem monotonous and the search engines might red flag you.
- Restrict yourself from using Article Spinning Software- it spits out unreadable garble.
- You can check Google Webmaster Tools and see what keywords your pages are ranking for
To conclude, it could be stated that LSI keywords are just a branch of the tree of SEO strategy. To make your website flourish and rank consistently high on the search engine result page, you need to use all of the streams of SEO strategy and it includes a large number of backlinks from sites with authority, rich original content, H1 tags, alt tags that are pertinent, well structured and many more.
That being said, it’s worth taking the time to identify as well as to add LSI-driven keywords into your content as everyone wants to make Google their number one fan.