Not Number One in the SERP? No Problem!

Achieving visibility on the Internet can be very difficult. According to statistics around 571 websites are being created per minute all over the world! To make yourself stand out from the rest of these websites it is important to depend on the help of search engines like Google, Yahoo and Bing.

With search engine optimization your website can rank much higher on these aforementioned search engines and thereby achieve a modicum of visibility across the world. This is especially important when you are a small business and hope to thrive in a sector which is dominated by a global giant, who will already be famous thanks to good old fashioned word-of-mouth and as such rank right at the top of the search engine result page.

It might seem rather unfair that the website of the big wig corporation might be ranking before yours, but at times you just have to grin and bear it. As the statistics show, if you rank somewhere other than page one, chances are that your website will never be visited. The website which ranks as number one will be visited a whopping 31.24% of the times.

However, these days it is important to realize that you need not just focus on SEO so as to achieve the results that you have been looking for. Even if you are at the number two rank but you feature rich media, you will still get a substantial number of click-through rates (CTR) which will help to increase the traffic of your website.

If you rank in the first position but do not feature rich media, such as video, images, review stars, etc, then chances are that you won’t be achieving as high a CTR as you would be if you were in the second position with rich media. So make sure that you concentrate on making your website more interesting than just depending on text.

Social Media Marketing Is At Every Level of Digital Marketing

Social media marketing is one of the useful ways to create customer awareness and over the years has been through various modifications, and additions, based on customer behavior and sale cycle. If you are a marketer looking for different ways of market expansion, then you need to keep yourself updated and use all the technological ways.

Allowing customers to interact with you will make it easier to create a position for your brand, and increase engagement. Proactive engagement is essential if you want to drill down deep your analytics, and drive organic reach. User generated content at the same time, you can get people to post on your page or timeline, and encourage them for further contributions as well.

Once the customers become familiar with your brand, it will be easier for you to market your product. You have to position yourself in a way, so that the customers consider you as an option when they want to choose products and services from the market. Email and social media together is a great combination, and can bring in more effectiveness to your efforts.

If they are considering your brand, they will make the effort of purchasing from you, and develop a long standing relation with you. building reputation is not enough, and your need to nurture it as well, so that it can withstand the test of time, and give your clients the results for meeting their objectives.

Highlighting your features might also be effective in attracting customers and through content; you can create quite an impact. The purchase and loyalty from your customers will depend on how well you are perceived and accepted in the market. You will have stiff competition, and it is your discretion of how well you want to reach the top rank.

Thus it can be concluded by saying that social media has a crucial part in all the stages of marketing and the numbers will clearly reveal how business can integrate at every point of meeting customer requirements. Carney Technologies Services is a digital marketing company can help you get the perfect solutions for digital success through social media marketing.