All That Remarketing Stands For

Remarketing is a common and popular tool used by digital marketers. It is a rather clever way to connect with people who visited your profile but did not make a direct purchase or enquiry. It is only common for buyers to roll through websites at the first instance without converting. This tool helps you reengage with them. This is cutting edge technology and very few digital marketing agencies are aware of it, so it reaping the benefits now might be easier.

As you know human attention is one of the scarcest of resources. With the advent of technology, the span has decreased to a bare minimum. If you cannot attract an individual within mere seconds then, your chances of gaining their approval is forever gone. With remarketing, it is possible to draw back his or her attention to your products or services once again. But how does this tool actually work, right?

Think of it this way, you visit or accidentally stumble upon a website while looking for a certain product or service and then you chose not avail the services or use the products available there. This tool will help the website or business post their ads and offers every time you visit the internet again for a certain length of time. Eventually if a deal interests you, you can choose to make an investment or purchase. This tool helps the website target the user or rather the browser of the user directly.

Remarketing is rather easy to set up as long as you understand the basics. There are many platforms offering up the benefits on a platter. All you need to do is gather all the information about the procedure, get all the resources in place and start your approach. The process itself has many benefits including:

  • Reduced cost per impression
  • Better conversion rates
  • Improved ROI
  • Precise targeting
  • Cost effective branding

If this is your marketing approach then today is the time. If the steps seem confusing you can always seek out the help of a professional digital marketer with a penchant for new and improved marketing tactics.

Progression of Google Search with RankBrain

Many a times, you may have come across news and articles where search engine giant Google has stated that it has turned its search to artificial intelligence, or has revealed a new algorithm. If you are wondering what exactly it means, then you should know that a very large portion of the queries that are typed in this search engine is already interpreted by an artificial intelligence system, RankBrain.

This AI system developed by Google helps to process search results using machine learning, through which computer programs are created to teach themselves to develop and changes when exposed to different kinds of data. As the third most important signal, the results of search are pretty significant, and more relevant.

RankBrain embeds vast amount of written language into mathematical entities, developing a format that will be understood by the computers. At the same time, when something that is unfamiliar to this AI is typed, by guessing the words and phrases, the results will be filtered and you will come closer to the answer.

The main purpose of having this intelligence system is to come up with answers for the questions which have not been asked before. According to Google, 15% brand new queries are being placed every day, of which it processes 3 billion searches per day, which means that 450 million per day are unique. Besides determining this, the AI has also shown room for improvement on Google’s own search engines, and has shown almost up to 80% of the time, the pages that would come up in the top search results.

This is not a terrifying thing for us, and it only means that the answers to our searches will be perfectly answered after a few years. Machines are indeed overtaking humans, and rather than running for the hills, you should learn to use it for your benefit. Carney Technologies Services will help you to make sure that your company stays in the top search results, no matter what changes with the systems are done.

Make Mobile Searches More Responsive

The SEO techniques are not only restricted to desktop, as people do search for information through mediums like mobile phone, tablets, and more. Although the foundation elements of both strategies are similar, there are certain differences which amplify the search signals in mobiles.

The standard elements that are required for all kinds of SEO searches are rich content quality, keyword optimization, backlink portfolio, and etc. When your focus is on mobile listing optimization, you can also include mobile web presence, voice search, and Apple/Google maps to the list. These strategies are very useful for low competitive businesses.

With so much usage by the consumers, it is important that the information is regularly updated and accurate search results and optimization should be aimed for so that the tweaks can be identified and rectified. Again when you choose voice search as your medium, hands free searching is utilized for local search.

In addition to this, there are certain companies which have a one-size-fits-all website which can be opened on desktop as well as on mobile phones. For such businesses, attention must be given to the visuals, as the wider desktop visuals might not be pleasing on your phone. Mobile presence is very important, and search engine giant Google, recommends the use of a responsive design, that fits every device. There are also tips and tools which can test the mobile visibility.

Since mobile SEO is different, and consists of a different perspective on mobile design and content, when you are investing in this, make sure that 50% of the efforts goes into mobile SEO as well. Even reports have suggested that more searches takes place on mobiles than computers. So unless you buckle up, you may not get the desired website hit you are aiming for.

You can also participate in mobile SEO workshops that will enhance your knowledge about this domain, or hire the experts who can develop ways of strengthening your presence. Carney Technologies Services also specializes in creating mobile websites for clients.