When you are searching for any information, your attention would naturally move towards something that has video content. It is because these videos are said to have more personal content, and the visual presentation makes it more attractive. Since there is a constant push and pull of information, videos are contributing to the push factor, by telling people what to look for and showing them things.
Video searching and results are more persuasive platforms that add more value to the search spaces, and to share information, and impact search activities as well. Many experts also believe that a video can enhance predictive search. Ever since its introduction by search giant Google in 2004, auto complete has become an integral part of search interactions, and helping to discover answers faster.
Again, if you look at it from the marketing point of view, you will find that it gives a boost to the search engine rankings, as it prioritizes media rich sites. As a result of this, YouTube has become the second largest search engine, spreading predictive search to videos.
The most common searches are ‘how-to’ videos and problem based videos, which are generally at the top of the search engine result page (SERP). So it is a common thing that when you feed the keyword, or your queries, atleast one or two related videos will also be streamed in the search.
Predictive search has become a cornerstone for Google’s identity, and has assumed a pop culture icon. Even in future one can expect to see more video content coming up for predictive search results. So the next time, you want to know something with the prefix ‘how to’, you will come across results related and not related to your search objectives. It is a great way of expanding and easing your online search efforts.
Digital marketing companies are playing a vital role in making video contents available and productive for the target customers. Carney Technologies Services implements video results as a part of their predictive search efforts, so that customers can learn about the company, its values, and its primary functions, products, and services.